Ivey Business School (Canada)
- Case
Paper Boat Beverage: Branding Delightful Nostalgia
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A022-EPublished: Jun 13, 2016Reviewed: Jun 13, 2016Format: PDFPages: 15Language: English - Case
Mahindra Rise: A Brand Architecture Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A077-EPublished: Feb 20, 2015Reviewed: Mar 19, 2015Format: PDFPages: 13Language: English - Case
Seijing Motor Corporation: Reposition or Extend the Pickup Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: PDFPages: 8Language: English - Case
Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: PDFPages: 16Language: English - Case
Chariot Comics: Faster Release
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13DS007Published: Mar 26, 2013Reviewed: Mar 26, 2013Format: PDFPages: 10Language: Spanish - Case
John Keells Hotels in Sri Lanka: Building Brand Architecture
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A028-EPublished: Jul 5, 2019Reviewed: Jul 5, 2019Format: PDFPages: 16Language: English - Case
Mini Iron & Alloys Private Limited: Springing into a New Future
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20D020-EPublished: Aug 25, 2020Reviewed: Aug 25, 2020Format: PDFPages: 10Language: English - Case
Epigamia: Chronicle of an Emerging Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A052-EPublished: Oct 1, 2019Reviewed: Oct 1, 2019Format: PDFPages: 13Language: English - Case
GreedyGame: Leveraging Online-Gaming for Brand Storytelling
Collection: Ivey Business School (Canada)Ref.: IVEY-9B21A008-EPublished: Mar 31, 2021Reviewed: Mar 31, 2021Format: PDFPages: 14Language: English - Case
Zomato: Hyperlocal Battle for Online Food Delivery
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A037-EPublished: May 1, 2020Reviewed: May 1, 2020Format: PDFPages: 15Language: English