Ivey Business School (Canada)
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Zoomcar: Constrained by Supply Issues
Seema Gupta, Menaka RaoCase IVEY-W24838-EEntrepreneurship, StrategyThe chief executive officer of Zoomcar, an Indian car-rental company, had recognized that the costs of vehicle ownership were high for many individuals who needed vehicles only sporadically. The venture capital-funded, entrepreneur-driven business had lauStarting at €8.20
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Droom: An Online Platform for Pre-Owned Automobiles
Seema Gupta, Menaka RaoCase IVEY-W24844-EEntrepreneurship, StrategyDroom Technology Private Limited (Droom), a used-automobile marketplace platform based in India, had identified a big-ticket item with an average selling price of ₹200,000–₹600,000 and harnessed its innovative technology to build an online ecosystem. In dStarting at €8.20
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Moonka Auto: Recruiting Salespeople
Atul Arun Pathak; Gyanesh MishraCase IVEY-9B16A033-EEntrepreneurship, Marketing, StrategyIn April 2016, the owner of Moonka Automobile, a two-wheeled vehicle dealership for Honda Motor Company Ltd., was facing some difficult decisions regarding recruitment for Moonka Automobile’s new branch in Jamshedpur, India. The owner wanted to improve the process for recruiting salespersons for this second branch. In addition to the constraints of a tight budget, limited managerial time and availability, and the need to complete the recruitment ...Starting at €8.20
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Moonka Auto: Growth Strategies Of A Honda Dealership
Atul Arun Pathak; Gyanesh MishraCase IVEY-9B16M154-EEntrepreneurship, StrategyIn February 2016, the owner of Moonka Automobile was struggling with the strategic decision he needed to make to increase revenue and improve profitability. Moonka Automobile had been in business as a full-service, two-wheeler dealership for eight years in India, had a strong customer base, a good reputation, and a positive relationship with the manufacturer, Honda. But, competition was increasing and business growth was slowing. The owner identi...Starting at €8.20