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Paytm: Targeting More Pockets for Its Mobile Wallet
Sandeep Puri; Shivani Upadhyay; Siddharth Agarwal; Debasish ChatterjeeCase IVEY-9B16M026-EEntrepreneurship, StrategyPaytm enjoyed a position as the leader in India’s market for mobile wallets, a digital service that enabled payments to be made through mobile devices. Paytm’s major client, Uber, which developed and operated a smartphone-based, ride-hailing app as a way to compete with traditional taxi companies, had initially used Paytm’s mobile wallet as the sole payment mode for Uber rides in India. However, in 2015 Uber revised its payment policy by adding a...Starting at €8.20
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Johnson Controls-Hitachi: Aiming to Consolidate a Market Lead
Sandeep Puri; Shivani Upadhyay; Shubham SharmaCase IVEY-9B17M082-EMarketing, StrategyAt the beginning of 2017, India was among the top 10 markets for Johnson Controls-Hitachi Air Conditioning India Limited, accounting for around 10 per cent of its revenue. The company was trying to increase its room air conditioner (RAC) market from 11 per cent to 20 per cent by 2020. It was positioned in the premium segment of the RAC market but wanted to enter the popular segment, which was crowded with established players. The company’s focus ...Starting at €8.20
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HN Agri Serve: Growing Prosperity
Alvarez, Jose B.; Raina, Anjali; Chawla, RachnaCase HBS-515006-EEntrepreneurshipIn 2014, Khuram Mir, CEO of HN Agri Serve, an innovative apple orchard company in the Kashmir region of Northern India, wonders about the best growth strategy for his company.Starting at €8.20
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Aadhaar: From Voluntary to Mandatory
Khanna, Tarun; Raina, Anjali; Chawla, RachnaCase HBS-717512-EStrategyApproximately 1.1 billion residents of India (99% of the population) had a unique biometric identity-Aadhaar-by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The stated objective was to create a corruption-proof social security infrastructure that enables the disenfranchised to access benefits without any diversion to middlemen and unscrupulous e...Starting at €8.20
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Godrej Agrovet Ltd (GAVL)
Alvarez, Jose B.; Raina, Anjali; Chawla, RachnaCase HBS-517014-EMarketingNadir Godrej Chairman and B Yadav MD, Godrej Agrovet Ltd ( GAVL) grapple with the challenge of growing their cattle feed business - should they integrate vertically despite the challenges ofthe dairy industry, and risk the profitability of the current business ? The ban on cow slaughter in India adds to the dilemma.Starting at €8.20
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Johnson Controls-Hitachi: Moving Out of the Core Product Range
Sandeep Puri; Shubham Sharma; Shivani UpadhyayCase IVEY-9B17A029-EMarketing, StrategyWith the quarter ending December 2016 closing on a sour note after a loss of ?79.7 million, Johnson Controls-Hitachi Air Conditioning India Limited found itself reassessing its business expansion strategies. The company’s stand-alone net profit in fiscal year 2015–16 was down 35.73 per cent from the previous fiscal year. Its launch of a new range of imported air purifiers in 2015 as part of its expansion plan may have hit an obstacle with the dip...Starting at €8.20
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Serum Institute of India (SII) : Racing to Save Lives During a Pandemic
Deshpande, Rohit; Raina, Anjali; Chawla, RachnaCase HBS-521028-EBusiness Ethics and Corporate Social ResponsibilityThe CEO of Serum Institute of India (SII), a $12.8 billion Indian Family business is faced with a risky choice between principles and profit. SII is the largest manufacturer of vaccines in the world and Adar Poonawalla, the CEO and son of the founder has to decide how to temper his responsibility to meet the world's need for an affordable, efficacious and safe COVID-19 vaccine with his need to maintain profitability.Starting at €8.20
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Paytm: Targeting More Pockets for Its Mobile Wallet (Spanish Version)
Sandeep Puri; Shivani Upadhyay; Siddharth Agarwal; Debasish ChatterjeeCase IVEY-W27122Entrepreneurship, StrategyPaytm enjoyed a position as the leader in India’s market for mobile wallets, a digital service that enabled payments to be made through mobile devices. Paytm’s major client, Uber, which developed and operated a smartphone-based, ride-hailing app as a wayStarting at €8.20
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Magic Bus: From Childhood to Livelihood
Rangan, V. Kasturi; Gandhi, Vikram; Raina, Anjali; Chawla, RachnaCase HBS-518005-EFounded in 1999, by Matthew Spacie to give poor children an opportunity to play, Magic Bus had evolved to a leading social enterprise engaged in sports for development, holistic childhood development, and livelihood training for youth between the ages of 6 to 18. By 2017, there were 400,000 children in its various programs. The organization had been through three phases of growth. The case poses the question what the fourth phase should look like...Starting at €8.20