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Air India: The Image Damage of “Pee-Gate”
Shraddha Puri; Shweta Pandey; Siddhant Puri; Sandeep PuriCase IVEY-W33710-EDecision Analysis, MarketingThis case describes unruly passenger behaviour on National Aviation Company of India Ltd.’s New York-Delhi flight. It elaborates on the airline crew’s failure to effectively address an elderly woman’s predicament and assuage her concerns after an inebriated passenger urinated on her. As a result, Air India was exposed to social media ridicule, public scorn, loss of customer loyalty and trust, and a severe dent in its brand image. With the plummet...Starting at €8.20
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Robinsons Retail Holdings Inc.: Navigating Rustan’s Acquisition
Sandeep Puri; Shweta Pandey; Babak HayatiCase IVEY-9B19A047-EMarketing, StrategyWith the acquisition of Rustan Supercenters Inc. (Rustan’s) in November 2018, Robinsons Retail Holdings Inc. (Robinsons) had become one of the top retailers in the Philippines, with over 1,800 stores. Although the acquisition brought Rustan’s network of mStarting at €8.20
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Tea Connect: Exploring New Options
Swati Soni; Sandeep Puri; Shweta Pandey; Tina JainCase IVEY-9B20A059-EEntrepreneurship, Marketing, StrategyTea Connect, a chain of five tea cafés in India, had ended 2019 with sales revenues of ₹48.1 million. The co-founder of Tea Connect had the ambitious target of opening 20 cafés and achieving sales revenues of ₹200 million by 2020. The co-founder planned the renovation of the cafés to improve the speed of service, but he also wanted to launch Tea Connect–branded consumer packaged products. Three franchising offers for stores in Jaipur, Jodhpur, an...Starting at €8.20
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Crocs (B): Hitting the Skids
Lee, H; , Hoyt, D; , Marks, MCase SGSB-GS57B-EService and Operations ManagementThrough 2007, Crocs grew rapidly, and its stock soared. In early 2008, the stock plunged, as analysts cited excess inventory. During 2008, revenues decreased, and the company restructured. The B case summarizes these developments, and asks what the company should do now.Starting at €5.74
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Crocs (A): Revolutionizing and Industry's Supply Chain Model for Competitive Advantage
Holloway, C; , Lee, H; , Hoyt, D; , Silverman, A; , Marks, MCase SGSB-GS57A-EService and Operations ManagementEste caso analiza el crecimiento asombroso de Crocs, Inc., un fabricante de zapatos de plástico, desde 2003 hasta principios de 2007. Gran parte del crecimiento de la empresa fue posible gracias a una cadena de suministro altamente flexible que permitió a Crocs desarrollar productos adicionales dentro de la temporada de ventas. El modelo habitual en la industria de la moda era recibir órdenes mucho antes de cada temporada de ventas, y producir es...Starting at €8.20
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Crocs (C ): Back from the Dead
Lee, H; , Hoyt, D; , Marks, MCase SGSB-GS57C-EService and Operations ManagementIn 2009, many thought Crocs was “dead.” The C case presents exhibits that illustrate the company’s recovery.Starting at €8.20
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Crocs: Revolutionizing and Industry's Supply Chain Model for Competitive Advantage - Teaching Note
Holloway, C; , Lee, H; , Hoyt, D; , Silverman, A; , Marks, MTeaching Note SGSB-GS57TN-EService and Operations ManagementThis case discusses the astounding growth of Crocs, Inc., a manufacturer of plastic shoes, from 2003 through early 2007. Much of the company’s growth was made possible by a highly flexible supply chain which enabled Crocs to build additional product within the selling season. The normal model used within the fashion industry was to take orders well in advance of each selling season, and produce to those orders, with relatively little additional...Starting at €0.00
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Big Boss Cement Inc.: Stirring Up Industry Competition in the Philippines
Shweta Pandey; Sandeep Puri; Babak HayatiCase IVEY-9B18A055-EMarketing, StrategyIn January 2018, the Philippine cement industry changed forever with the entry of the 100-per-cent Filipino-owned cement manufacturing company Big Boss Cement Inc. (BBCI). When the company decided to set up shop with a cheaper, eco-friendly manufacturing process that promised less carbon emission, competition became fierce. BBCI planned to expand its capacity to take advantage of a growth in both infrastructure projects and local demand for cemen...Starting at €8.20