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    Crocs (C ): Back from the Dead

    Lee, H ; , Hoyt, D ; , Marks, M

    • Reference: SGSB-GS57C-E

    • Year: 2011

    • Number of pages: 4

    • Geographic Setting: China; North America; Europe

    • Publication Date: Mar 8, 2011

    • Source: Stanford Graduate School of Business (USA)

    • Type of Document: Case

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    Description

    In 2009, many thought Crocs was “dead.” The C case presents exhibits that illustrate the company’s recovery.

    Keywords

    Asset management Corporate strategy Crisis management Inventory management Supply chain management