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Banco Garanti: Transformación en Turquía (Abreviado)
Kanter, Rosabeth Moss; Galvin, Daniel; Martin, MaximilianCase HBS-309S33Knowledge and CommunicationSe analiza la transformación completa y la rotación en cada división de Garanti Bank. Describe los proyectos de cambio múltiples administrados y los problemas interculturales enfrentaron durante la década de 1990 y el reto de transformar la organización Garanti Bank en una de las instituciones financieras más importantes de Turquía.Starting at €8.20
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Nike: Changing the Sneakers Game
Elberse, Anita; Aiken, Bryce; Johnson, HowardCase HBS-519039-EKnowledge and CommunicationOur goal is to be the kind of start-up that would terrify Nike-if Nike didn't already own us. Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike's chief digital officer. It is June 1, 2018. Two years earlier, Sussman was behind Nike's push to acquire Virgin Mega, a startup comprised of Faris and his small team, which has since morphed into a studio tha...Starting at €8.20