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HNA Group: Global Excellence with Chinese Characteristics
Kirby, William C.; McFarlan, F. Warren; Eby, Joycelyn W.Case HBS-316013-EKnowledge and CommunicationBy 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had increasingly looked to expand globally. The HNA Group in general and Hainan Airlines in particular were recognized for their quality of service within China. However, this high reputati...Starting at €8.20