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PadFone vs. FonePad
Shih, Willy; Chai, SenCase HBS-614023-EStrategyTo maximize their effectiveness, color cases should be printed in color. To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of his design and engineering teams. The case examines the ASUS's efforts to get into the smartphone business, l...Starting at €8.20