Default Category
-
Good Intentions Gone Awry at the National Kidney Foundation
Hwee Sing Khoo; Audrey Chia; Vivien K. G. LimCase IVEY-9B10M017-ELeadership and People Management, StrategyThis case illustrates the rise and fall of the former chief executive officer (CEO) of the National Kidney Foundation (NKF) Singapore, T.T. Durai. In June 2007, Durai was charged with corruption and sentenced to three months in jail. Just less than two years prior, he had been the prolific CEO who had transformed the NKF from a small foundation into Singapore's largest charity, with 21 dialysis centres. Durai spent 37 years of his life volunteeri...Starting at €8.20
-
Paper Boat Beverage: Branding Delightful Nostalgia
Saju B.; Hari Krishnan K.; Joseph Jeya Anand S.Case IVEY-9B16A022-EEntrepreneurship, Marketing, StrategyHector Beverages reinvented the ethnic drinks category in the Indian market with its beverage brand Paper Boat. The brand had been successful since its launch in 2013, posting triple-digit growth in 2015. By the end of December 2015, Hector Beverages’ future seemed to be heavily dependent upon Paper Boat. With Paper Boat constituting 90 per cent of the company’s total sales, 2016 would be a critical year for Hector Beverages. Should the company a...Starting at €8.20
-
Duke-NUS Graduate Medical School: Educational Transplant
Audrey Chia; Hwee Sing KhooCase IVEY-9B13C030-EEntrepreneurship, Leadership and People Management, StrategyThe Duke-NUS Graduate Medical School in Singapore was initially established with the intention of transplanting the Duke University School of Medicine curriculum to Singapore, where the British style of medical education had been dominant. A small team of pioneer faculty faced many challenges, including transplanting the U.S. model while trying to improve upon and adapt it to the local environment, facing skepticism from the local medical communi...Starting at €8.20
-
OYO Rooms: Another Unicorn in the Making
Saju B.; Hari Krishnan K.; Joseph Jeya Anand S.Case IVEY-9B16M153-EEntrepreneurship, StrategyOYO Rooms had been growing exponentially since its inception in 2013. By January 2016, it had registered 1 million check-ins and was set to become India’s largest budget hotel chain. The venture's unique business model helped it to offer effective solutions for the difficulties that were faced by customers seeking budget hotel accommodation in India. OYO Rooms' potential for rapid growth made it a candidate for even greater expansion in the globa...Starting at €8.20
-
Olacabs: Riding on a High
Saju B.; Hari Krishnan K.; Joseph Jeya Anand S.Case IVEY-9B15M067-EEntrepreneurship, StrategyOla Cabs, a pioneer in the taxicab aggregation business in India, was confronting several issues that were posing serious challenges to the company. The government had temporarily banned cab services offered by aggregators due to an incident involving an assault on a female passenger. Subsequently, new regulations were put in place to protect passenger safety, which stipulated that cab aggregators must obtain a licence under the radio taxi catego...Starting at €8.20
-
The Zuellig Family Foundation: A Bridge to a Better Future
Audrey Chia; Mavis McAllisterCase IVEY-9B16M189-EStrategyIn 2008, the chairman of the Zuellig Family Foundation and former Secretary of Foreign Affairs for the Philippines, asked the foundation’s president to take up the challenge of providing health care for the poor of the Philippines. The foundation’s president was particularly struck by the health inequities between the urban rich and the rural poor. The rich had a life expectancy above 80 and the poor below 60; the maternal mortality ratio was 15 ...Starting at €8.20