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Super Shampoo Products and the Indian Mass Market
S. Ramesh Kumar; Nitya GuruvayurappanCase IVEY-9B10A026-EEntrepreneurship, Marketing, StrategyThe case analyzes the response of the non-users of shampoo in an emerging environment, namely India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur's challenge is to obtain the insights, analyze the attitude of the non-users towards the category and brands, and prepare a strategy to position a new brand of shampoo (S...Starting at €8.20
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SMARTBITES (A)
Roberts, Michael J.; Silva, Jeronimo; Bhide, Amar V.Case HBS-813074-EEntrepreneurshipThe case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a U.S. bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business.Starting at €8.20
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SMARTBITES C: June 2009
Roberts, Michael J.; Bhide, Amar V.Case HBS-813111-EEntrepreneurshipSupplement for case 813074Starting at €8.20
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Hotel Vertu: Financing the Venture in the Boutique Hotel Industry (Spanish Version)
Stevenson, Howard H.; Roberts, Michael J.Case HBS-917S32EntrepreneurshipDos recientes graduados de MBA están considerando una oportunidad de negocio en la industria de hotel boutique. Después de haber encontrado una propiedad aparentemente atractiva en Savannah, Georgia, Yvonne D'Arcy y Elisabeth Whiting cara preguntas acerca de la financiación, estructura de la transacción, y la dinámica de poder desiguales. Este análisis de la oportunidad cubiertas de casos, la financiación y estructuración de transacciones, y los ...Starting at €8.20
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SMARTBITES B: May 2009
Roberts, Michael J.; Bhide, Amar V.Case HBS-813110-EEntrepreneurshipSupplement for case 813074Starting at €8.20
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SMARTBITES D: February 2010
Roberts, Michael J.; Bhide, Amar V.Case HBS-813112-EEntrepreneurshipSupplement for case 813074Starting at €8.20
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Analyzing the Opportunity in the Boutique Hotel Industry (Spanish version)
Stevenson, Howard H.; Roberts, Michael J.Case HBS-917S30EntrepreneurshipAnalyzing the Opportunity in the Boutique Hotel Industry."Starting at €8.20
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Super Shampoo Products and the Indian Mass Market (Spanish version)
S. Ramesh Kumar; Nitya GuruvayurappanCase IVEY-9B10AS026Entrepreneurship, Marketing, StrategyThe case analyzes the response of the non-users of shampoo in an emerging environment, namely India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur's challenge is to obtain the insights, analyze the attitude of the non-users towards the category and brands, and prepare a strategy to position a new brand of shampoo (S...Starting at €8.20
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Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry, Teaching Note
Stevenson, Howard H.; Roberts, Michael J.Teaching Note HBS-917502-EEntrepreneurshipTeaching note for case 917501.Starting at €0.00
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Hotel Vertu: Financing the Venture in the Boutique Hotel Industry, Teaching Note
Stevenson, Howard H.; Roberts, Michael J.Teaching Note HBS-917506-EEntrepreneurshipStarting at €0.00