Default Category
-
JD.Com: HR Management Challenges Arising from Rapid Growth and Transformation
Jean Lee; Rain Long; Rebecca Yuen Man Chung; Leah TanCase IVEY-9B19C024-ELeadership and People Management, StrategyBetween 1998 and 2018, JD.com Inc. (JD.com) transformed from a compact disc (CD)-burner shop into a technology-driven group of service companies (JD Group) and China’s largest retailer by revenue. Yu Long joined the Group in August 2012 as chief human resStarting at €8.20
-
Arrebato por unas nueces - Una cultura corporativa en crisis
Herrera Espaliat, Felipe; de la Cierva, YagoCase DPO-468Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People ManagementEl presente caso describe los acontecimientos que detonaron una crisis corporativa en la compañía aérea Korean Air en diciembre del 2014. Al tiempo que se ofrece un escenario cronológico de los hechos, se identifican tanto los fallos en la gestión de los problemas como los desaciertos comunicacionales y el consiguiente debilitamiento en la relación con sus diversos stakeholders. Progresivamente, se muestra la escalada de errores que hicieron que ...Starting at €8.20
-
The "Nut Rage Incident" - Corporate Culture in Crisis
Herrera Espaliat, Felipe; de la Cierva, YagoCase DPO-468-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People ManagementThis case describes the events that triggered a corporate crisis at Korean Air in December 2014. The case provides the time line of events while also identifying the company's shortcomings in conflict management, as well as the communication missteps it took and how these blunders weakened the relationship between the company and its various stakeholders. The case illustrates, step by step, how the company's mistakes kept snowballing until a top ...Starting at €8.20