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Evoe Spring Spa: A Positioning Dilemma
Ashita Aggarwal; Renuka Kamath; Sunil RaoCase IVEY-9B13A051-EEntrepreneurship, Marketing, StrategyThe co-founders of Evoe Spring Spa need to decide on the positioning of their business in the nascent Indian spa market. Indian consumers perceive spas as an expensive indulgence for the rich, and some spa services are seen as socially and culturally unacceptable. As a result, the co-founders need to build this category by changing consumer attitudes toward spa services. To identify the target segment and the best positioning for Evoe, the co-fou...Starting at €8.20
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Teach For China and the Chinese Nonprofit Sector, Teaching Note
Kirby, William C.; Zendell, Erica MTeaching Note HBS-314129-EEconomicsTeaching Note for 314052.Starting at €0.00
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Jiamei Dental: Private Health Care in China, Teaching Note
Kirby, William C.; Zendell, Erica MTeaching Note HBS-314136-ETeaching Note for 910404.Starting at €0.00
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Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy, Teaching Note
Kirby, William C.; Zendell, Erica MTeaching Note HBS-314138-ETeaching Note for 308057.Starting at €0.00
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Savemom: The Smart Wearable Solution for Maternal Health Care
Renuka Kamath; Shrinath V.Case IVEY-W27806-EEntrepreneurship, Knowledge and CommunicationIn January 2020, two social entrepreneurs were looking back at the first five years of operation of their venture JioVio Healthcare. The entrpreneurs had designed, developed, and implemented their cloud-based Internet of Things software Savemom. Using feedback from key stakeholders, Savemom assisted in the early detection of preventable complications during pregnancy and safe delivery, especially for expectant mothers in rural India, with a goal ...Starting at €8.20
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Castrol India Limited: An Innovative Distribution Channel
Renuka KamathCase IVEY-9B16A044-EMarketing, StrategyIn January 2006, the general manager of sales at Castrol India Limited was concerned. Sales of Castrol motorcycle oil for four-stroke engines was far less than it should be, especially when considering the five million motorcycles being added to Indian roads each year. Most motorcycle oil changes took place in franchised workshops during the warranty period and in non-franchised workshops after the warranty period. The general manager wanted to i...Starting at €8.20
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From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China
Kirby, William C.; Zendell, Erica MCase HBS-314053-EEconomicsIn 1985, Don St. Pierre Sr. became President of Beijing Jeep, the troubled joint venture between American Motor Corporation and the Chinese government to build Jeep Cherokees in China. Just over a decade later in 1996, leveraging contacts from his time in the automotive industry, he founded ASC Fine Wines with his son, Don Jr. Despite many challenges, from building a distribution network from the ground up to Chinese Customs throwing Don Jr. in p...Starting at €8.20
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From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China, Teaching Note
Kirby, William C.; Zendell, Erica MTeaching Note HBS-314130-EEconomicsTeaching Note for 314053.Starting at €0.00
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Appellation Shanxi: Grace Vineyard, Teaching Note
Kirby, William C.; Zendell, Erica MTeaching Note HBS-314135-ETeaching Note for 309075.Starting at €0.00
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CP Group: Balancing the Needs of a Family Business with the Needs of a Family of Businesses, Teaching Note
Kirby, William C.; Zendell, Erica MTeaching Note HBS-314137-ELeadership and People ManagementTeaching Note for 312059.Starting at €0.00