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Estrategia de refrigeradoras de Haier U.S. para 2005
Ghemawat, Pankaj; Hout, Thomas M.; Siegel, JordanCase HBS-709S06StrategyHaier, la primera marca de consumo duradero china en los Estados Unidos, tuvo éxito en los mercados refrigerador, congelador, y el aire acondicionado compactos y luego construyó una fábrica de EE.UU. para entrar en el mercado de tamaño completo. Los temas incluyen el valor de un empresario local al fabricante asiático entrar en los Estados Unidos; construcción de marca y posicionamiento de precio; la disyuntiva decisión de localización de abastec...Starting at €8.20
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Haier's U.S. Refrigerator Strategy, Teaching Note
Ghemawat, Pankaj; Hout, Thomas M.; Altman, Steven A.; Siegel, JordanTeaching Note HBS-711473-EStrategyTeaching Note for #705-475.Starting at €0.00
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Activity-Based Management at Stream International
Kaplan, Robert S.; Klein, NormanCase HBS-196134-EAccounting and ControlStream International's Crawfordsville, Indiana facilities undertake the design and implementation of an activity-based costing project. After analyzing the costs assigned to 161 work activities, Crawfordsville managers present five proposals for change based on ABM results, then meet to decide which to implement.Starting at €8.20
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Mastering the Management System (Spanish version)
Kaplan, Robert S.; Norton, David P.Article HBS-R0801DStrategyWorld-class processes won't lead to success without the right strategic direction, and the best strategy in the world will get nowhere without strong operations to execute it. In this article, Kaplan, of Harvard Business School, and Norton, founder and director of the Palladium Group, explain how to effectively manage both strategy and operations by linking them tightly in a closed-loop management system. The system comprises five stages, beginn...Starting at €8.20
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A Chinese Approach to Management
Hout, Thomas M.; Michael, DavidArticle HBS-R1409J-EAt first glance, China, which is known for large, often inefficient state-owned enterprises, might appear an unlikely source of fresh management thinking. Yet Chinese companies have a lot to teach the world about today's business imperatives: responsiveness, improvisation, flexibility, and speed. To cope with their turbulent environment, the Chinese have developed those capabilities and learned to build everything--from skilled recruits to suppli...Starting at €8.20
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China vs the World: Whose Technology Is It
Hout, Thomas M.; Ghemawat, PankajArticle HBS-R1012H-EStrategyNo longer content with being the world's factory for low-value products, China has quietly opened a new front in its campaign to become the globe's most powerful economy: It's on a quest for high-tech dominance. In pursuit of this goal, the Chinese government has ensured that it will be both buyer and seller in certain key industries by retaining ownership of customers and suppliers alike. It has consolidated manufacturers in those industries int...Starting at €8.20
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Fulton County School System: Implementing the Balanced Scorecard
Kaplan, Robert S.; Lee, MonicaCase HBS-107029-EStrategyIllustrates the adaptation and implementation of a private sector management tool, the Balanced Scorecard, to a public school district. As part of a continuous improvement initiative, the Director of Planning and Policy facilitates the development of a strategy map and scorecard for the district. She then helps cascade the scoreboard down to individual school scorecards, and up to the school board, where it is used to monitor and guide the distri...Starting at €8.20