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Drishti Eye Centre: Managing a Sales Force
Rajeev KumraCase IVEY-9B17C010-EEntrepreneurship, Leadership and People Management, StrategyAs a small-scale hospital located in the city of Faridabad in northern India, Drishti Eye Center (Drishti) had recently expanded its operations by diversifying into pharmaceutical sales. The founder and managing director of the hospital soon faced conflict among the members of his sales force when a young sales representative received a poor performance evaluation, which he viewed as unfair. In response to this situation, the salesman decided to ...Starting at €8.20
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Integrated Centre for Consultancy Private Limited: Public Relations in India - Teaching Note
Rajeev KumraTeaching Note IVEY-W27237-EKnowledge and Communication, MarketingTeaching note for product W27236.Starting at €0.00
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VaccineOnWheels: Service Excellence for COVID-19 Vaccinations
Rajeev Kumra; Surajit Ghosh DastidarCase IVEY-W27265-EEconomics, MarketingVaccineOnWheels (VOW), a social enterprise providing doorstep vaccination to India’s low-income and marginalized communities, was founded in December 2019. After the outbreak of the COVID-19 pandemic and arrival of COVID-19 vaccines, VOW was perfectly positioned to contribute to the government’s immunization drive. In 2021, the company entered into a public-private partnership with some of India’s largest municipal corporations as their on-the-gr...Starting at €8.20
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Sonrisas de Bombay: Historia de un emprendedor social
Alvarez de Mon, Santiago; Lucas, PabloCase DPO-259Business Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementEste caso describe la historia, el desarrollo y la consolidación de Sonrisas de Bombay, ONG fundada por el periodista Jaume Sanllorente. Desde su experiencia vital, se abordan las cuestiones estratégicas de la organización, y se intenta encontrar el equilibrio entre sus valores, su misión social y los requerimientos de eficiencia, rigor e independencia.Starting at €8.20
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Weizmann Institute - creando el futuro de la ciencia (A)
Pujol, Laia; Alvarez de Mon, Santiago; Davila, AntonioCase E-156Entrepreneurship, Innovation and Change, Leadership and People ManagementDesde su fundación en 1934 el Instituto Weizmann se ha revelado como uno de los centros de investigación más prestigiosos del mundo. Su campus a 40km de Tel Aviv es un marco idóneo para que el genio y creatividad humanos luzcan todo su potencial. Desde el punto de vista de la gestión de empresas, ¿cuál son algunas de las claves de su cultura corporativa? ¿Dónde radica el secreto de su excelencia? 1-Talento: rastreando el mundo en búsqueda de cabe...Starting at €8.20
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Weizmann Institute - Creating the Future of Science (A)
Pujol, Laia; Alvarez de Mon, Santiago; Davila, AntonioCase E-156-EEntrepreneurship, Innovation and Change, Leadership and People ManagementSince its founding in 1934, the Weizmann Institute has stood out as one of the world's leading research centers. Its campus, 40 km from Tel Aviv, is an ideal environment for human creative genius to shine at its full potential. From the business management standpoint, what are some of the keys to its corporate culture? Where lies the secret behind its excellence? 1) Talent: Scouring the world in search of powerful minds hungry for knowledge. 2) T...Starting at €8.20
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Weizmann Institute - creando el futuro de la ciencia (B)
Pujol, Laia; Alvarez de Mon, Santiago; Davila, AntonioCase E-157Entrepreneurship, Innovation and Change, Leadership and People ManagementDesde su fundación en 1934 el Instituto Weizmann se ha revelado como uno de los centros de investigación más prestigiosos del mundo. Su campus a 40 km de Tel Aviv es un marco idóneo para que el genio y creatividad humanos luzcan todo su potencial. Desde el punto de vista de la gestión de empresas, ¿cuál son algunas de las claves de su cultura corporativa? ¿Dónde radica el secreto de su excelencia? 1-Talento: rastreando el mundo en búsqueda de cab...Starting at €5.74
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Muhammad Yunus, un liderazgo real
Sánchez, M. J.; Alvarez de Mon, SantiagoCase DPO-59Leadership and People ManagementEl caso recoge la trayectoria vital de Muhammad Yunus, fundador y presidente del Grameen Bank, desde su infancia, años de estudio, estancia en Estados Unidos, primeras iniciativas, etc. El caso analiza la personalidad, proyectos y motivaciones del profesor Yunus, hombre clave en el diseño, desarrollo y consolidación del Grameen Bank.Starting at €8.20
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Teracom Limited: Appointing a Consumer Distributor
Rajeev KumraCase IVEY-9B16A029-EEntrepreneurship, Marketing, StrategyTeracom Limited was a medium-sized engineering manufacturing firm in India whose product portfolio included modems. The company catered to the various telecom service providers across India, including Bharat Sanchar Nigam Limited , a major state-owned telecommunications company. Teracom’s customers were primarily business-to-business entities such as government organizations and telecom operators. However, it was considering selling its modems to...Starting at €8.20
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Mahindra and Mahindra Finance Services Limited: Empowering Rural Customers in India
Rajeev KumraCase IVEY-9B14A065-EEntrepreneurship, Marketing, StrategyMahindra and Mahindra Financial Services Limited is a non-banking finance company in India whose product portfolio includes vehicle loans, used vehicle financing, housing finance, personal loans, fixed deposits, mutual fund distribution, insurance broking, gold loans and loans for construction equipment. Catering to the rural poor across India, the company has close to 6,600 employees, mostly hired locally to serve local needs. Because it focuses...Starting at €8.20