Default Category
-
Clubb International: Revisiting the Marketing Strategy
Neena Sondhi; Rituparna BasuCase IVEY-9B18A009-EEntrepreneurship, MarketingClubb International Private Limited (Clubb) was a 26-year-old travel goods and accessories firm based in Kolkata, India. The owner believed in a complete ownership model. The firm had come a long way since its beginning and now had close to 200 product offerings. In March 2017, the owner’s son (the second-generation director of Clubb) felt it was time to scale up the business and acquire a leadership position in the market. Clubb had at its core ...Starting at €8.20
-
Addons: Targeting Impulse
Neena Sondhi; Supriya M. Kalla; Umashankar VenkateshCase IVEY-9B14A069-EEntrepreneurship, Marketing, StrategyAddons Retail Private Limited was incorporated in 2006 in Mumbai, Maharashtra, India. The objective behind the venture was to sell lifestyle products and fashion accessories to cater to the impulsive buying urges of urban Indian men and women. The retail chain store sold a range of fashion accessories and products; competitors included both small mom-and-pop stores and kiosks as well as multinational chains. By summer 2014, the founder and direct...Starting at €8.20
-
Rockland Hospitals: Innovating Health Care in India (A)
Neena SondhiCase IVEY-9B15A033-EEntrepreneurship, Marketing, StrategyRockland Hospitals, a family-run entrepreneurial health care venture, had gone from a 90-bed capacity in 2004 to 808 beds in 2014. It had created an identity as an affordable, quality-driven health care provider in the National Capital Region of India. However, the managing director needed a growth plan that would achieve his goal of creating a medical corridor in the National Capital Region with a consortium of four super-specialty hospitals. Sh...Starting at €8.20
-
Mother Dairy: Creating a National Footprint
Neena Sondhi; Supriya M. Kalla; Umashankar VenkateshCase IVEY-9B14A020-EMarketing, StrategyMother Dairy was created as a subsidiary of India’s National Dairy Development Board in 1974, with a mandate to leverage the capacities of small, village-based milk producers. After a very successful run as the major supplier of Delhi’s milk and dairy products, Mother Dairy is looking at an expanded national footprint as an essential strategy for growth. Milk is a commoditized product, so how can Mother Dairy create differentiation to move the co...Starting at €8.20
-
LaundryWala: Scaling up an On-Demand Laundry Start-Up
Neena Sondhi; Chhavi MehtaCase IVEY-9B18A064-EEntrepreneurship, MarketingLaundryWala was an online, on-demand laundry service provider in the suburbs of Delhi, India. In 2018, three years after its inception, the firm had more than 30,000 individual and business customers. The 33-year-old owner had to make quick strategic deciStarting at €8.20
-
Fukushima Daiichi Nuclear Power Station (NPS)
Kase, Kimio; Nonaka, Ikujiro; Independent Investigation CommissioCase SM-1579-EDecision Analysis, Knowledge and Communication, StrategyThe questions may largely fall into two categories: (1) Did Japan or PM Kan and his team cope well with the crisis (i.e., questions regarding efficiency and effectiveness)? And, perhaps more importantly, (2) Have lessons been learned that would help Japan prepare for other natural or man-made catastrophes (i.e., questions regarding learning and knowledge-creation)?Starting at €8.20
-
Knowledge Creation at Eisai Co., Ltd.
Takeuchi, Hirotaka; Nonaka, Ikujiro; Yamazaki, MayukaCase HBS-711492-EStrategyEisai has used knowledge creation as the engine of growth for its operation in Japan and was wondering if it can be utilized on a global scale.Starting at €8.20
-
Televigilancia en el Visiting Nurse Health System
McFarlan, F. Warren; Keil, Mark; Kaul, MalaCase HBS-117S07Information TechnologiesLos esfuerzos de la televigilancia en Visiting Nurse Health System caso presenta una casa de organización de atención médica para usar televigilancia para mejorar la calidad de la atención prestada a los pacientes en situación de riesgo que fueron dados de alta de hospitales y necesitan cuidados en el hogar. Después de dos años de usar el sistema de salud de amigos para la televigilancia de pacientes en situación de riesgo, Mark Oshnock, Presiden...Starting at €8.20
-
Li & Fung 2012
McFarlan, F. Warren; Shih-ta Chen, Michael; Wong, Keith Chi-hoCase HBS-312102-EKnowledge and CommunicationMidway through its current three-year plan, Li & Fung stop to assess the path it is taking in extending its distribution network business in Asia.Starting at €8.20
-
Li & Fung 2006
McFarlan, F. Warren; Kirby, William C.; Manty, Tracy YuenCase HBS-307077-EService and Operations ManagementDescribes the opportunities and strategy facing one of the most innovative global supply-chain companies, and the strategy it has chosen to deal with the expanding demand for its services. Li & Fung links thousands of factories in India, China, and elsewhere to nearly a thousand large retailers, primarily in the U.S. and Europe. It basically does the supply-chain job faster and more accurately with the aid of a sophisticated information system th...Starting at €8.20