Default Category
-
Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
-
Horst Dassler, Adidas, y la comercialización del deporte
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316S09EntrepreneurshipEl caso se centra en la carrera de Horst Dassler, el hijo del fundador del fabricante de calzado deportivo con sede en Alemania Adidas. Los orígenes de la firma estaban en los años de entreguerras, y se elevó a la prominencia pública después de que proporciona picos de la famosa velocista afroamericano en los Juegos Olímpicos de 1936 en Berlín. Desde la década de 1950, Horst cultivó relaciones con los atletas y las federaciones nacionales para ex...Starting at €8.20
-
Jamnalal Bajaj, Mahatma Gandhi, and the Struggle for Indian Independence, Teaching Plan
Jones, Geoffrey G.; Sheth, Sudev JTeaching Note HBS-319058-EEntrepreneurshipTeaching plan for case 807028.Starting at €0.00
-
ERKE: Consumption Binge Caused by Donations
Weina Li; Su Liu; Chenxi YiCase IVEY-W27047-EMarketing, StrategyHongxing ERKE Industrial Co., Ltd. (ERKE), founded in 2000, was the first large Chinese sportswear company to list overseas. Despite the difficulties it faced caused by poor management and the decline of its brand influence, ERKE donated ¥50 million worth of aid to disaster-hit areas in Henan, China, shortly after severe flooding in the province in July 2021. The donation caused an unprecedented online event in China and ignited the enthusiasm of...Starting at €8.20
-
Mr. Five Percent: Calouste Gulbenkian and the Origins of Global Oil
Jones, Geoffrey G.; Al-Rashed, YazeedCase HBS-321003-EKnowledge and CommunicationThis case describes the business career of Calouste Gulbenkian, a skilled intermediary who was able to secure 5 per cent of a vast oil concession covering much of the Middle East that was signed in 1928. Gulbenkian was an ethnic Armenian born in the Ottoman Empire, which was a large multi-ethnic empire covering large swathes of the Middle East and eastern Europe. Gulbenkian's career is set against the steady erosion of the Empire's sovereignty by...Starting at €8.20
-
Ken Durham and Unilever as a 'Multi-Local Multinational'
Jones, Geoffrey G.; Decker, StephanieCase HBS-808025-EStrategyExplores the opportunities and threats to Unilever's global business in 1978 based on the commercial and political challenges faced by three of its subsidiaries, Lever Brothers in the United States, Hindustan Lever in India, and United Africa Company in West Africa. Management faced several problems: criticism of multinational companies, anti-trust legislation, expropriations, and rising competition from international and local rivals. Focuses on...Starting at €8.20
-
Vehbi Koc and the Making of Turkey's Largest Business Group
Colpan, Asli M.; Jones, Geoffrey G.Case HBS-811081-EEntrepreneurshipThe case describes the creation of Turkey's largest business group by Vehbi Koc. The foundation of this group in the interwar years, and its subsequent diversification into many industries, including automobiles, household goods, and services, are analysed. The case serves as a vehicle to explain why diversified business groups are so important in emerging markets such as Turkey. It explores the role of market imperfections, government policies, ...Starting at €8.20
-
Vehbi Koc and the Making of Turkey's Largest Business Group, Teaching Note
Colpan, Asli M.; Jones, Geoffrey G.Teaching Note HBS-811104-EEntrepreneurshipTeaching Note for 811081.Starting at €0.00
-
Vehbi Ko and the Making of Turkey's Largest Business Group (B)
Colpan, Asli M.; Jones, Geoffrey G.Case HBS-815078-EStrategyThe case builds on the earlier A case which described the origins of the Turkish business group established by Vehbi Ko before 1988. This case takes the story forward to 2012 as the Ko group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It explores both the professionalization of the management, and a radical restructuring of the business portfolio as the group refocused on five core sectors. The case also examines the start ...Starting at €5.74
-
Opium and Entrepreneurship in the Nineteenth Century, Teaching Plan
Jones, Geoffrey G.; Giacomin, ValeriaTeaching Note HBS-818063-EEconomicsTeaching plan for case 805010.Starting at €0.00