Default Category
-
Suntory: Rebranding the Japanese Whisky Highball
Philip SugaiCase IVEY-9B20A017-EMarketing, StrategyFounded in 1899 by Shinjiro Torii in Osaka, Japan, Suntory Holdings (Suntory) boasted a rich history in Japan’s alcoholic beverage industry. It purchased US-based Beam in 2014 for $16 billion, renamed itself as Beam Suntory, and transformed into one of the world’s largest alcoholic beverage makers, reaching total global revenues of more than 2.5 trillion yen ($23 billion) by the end of fiscal year 2018. Now, in 2020, could the Suntory team pull o...Starting at €8.20
-
Nestlé KITKAT in Japan (D): A Trajectory For Future Growth
Philip SugaiCase IVEY-9B17A040-EEntrepreneurship, Marketing, StrategySupplement for product 9B17A037. It was 2017 and the KITKAT brand in Japan was at a critical juncture. The KITKAT marketing leaders sat down for a special meeting to review how Nestlé Japan had been able to create meaning and value for their brand. However, as they began to discuss their options for future growth, they faced difficult decisions: Should they look to export the flavor variations that had become such big hits in Japan to overseas ma...Starting at €5.74
-
Innovating Tradition at Hosoo
Philip SugaiCase IVEY-9B18A058-EEntrepreneurship, Marketing, StrategyHosoo was a kimono and textile company, established in 1688 as a traditional Nishijin weaving company. The 11th generation president of the company, Masao Hosoo, had transformed the business from a producer of premium kimono fabrics and kimonos for the luxury market in Japan to a globally respected textile producer for some of the world’s top brands. A great deal of the company’s success in the global market could be attributed to the master craf...Starting at €8.20
-
Ricoh Company, Ltd.
Eccles, Robert G.; Edmondson, Amy C.; Iansiti, Marco; Kanno, AkikoCase HBS-610053-EService and Operations ManagementRicoh, the Japanese copier manufacturer, is committed to reducing its environmental impact to one-eighth of its 2000 levels by 2050. It has already introduced three stages of environmental awareness to its operations, and its recycled copier business broke even in 2006. The company developed environmental accounting methods and produces annual environmental and sustainability reports, but Ricoh is concerned that investors may not take these effor...Starting at €8.20
-
InterfaceRAISE: Sustainability Consulting, Teaching Note
Toffel, Michael W.; Eccles, Robert G.Teaching Note HBS-612049-EService and Operations ManagementTeaching Note for 611-069.Starting at €0.00
-
CalPERS' Emerging Equity in the Markets Principles
Eccles, Robert G.; Sesia, AldoCase HBS-409054-ELeadership and People ManagementThe California Public Employees' Retirement System (CaIPERS)-the largest public pension fund in the U.S.-had adopted a new principles-based approach to investing in emerging market equities in November 2007. Previously, CalPERS internal and external money managers were prohibited from investing in certain developing countries because the countries failed to meet certain standards for political stability, human rights, market regulation, etc. The ...Starting at €8.20
-
Shanghai Diligence Law Firm
Eccles, Robert G.; Zhang, CatherineCase HBS-409065-ELeadership and People ManagementShanghai Diligence Law Firm, started in January 2006, is a rapidly growing law firm in China's burgeoning legal services market. In addition to the usual challenges facing all professional service firms (picking and retaining talent and building a desired client portfolio), the firm faces some challenges and opportunities that are unique to its setting in China and the fact that the firm is not yet three years old. The legal profession in China i...Starting at €8.20
-
Martha Schwartz Partners (A): Growing a Landscape Architecture Firm: A Multimedia Case, Teaching Note
Eccles, Robert G.Teaching Note HBS-409097-ELeadership and People ManagementTeaching Note for [409703].Starting at €0.00
-
Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts
Eccles, Robert G.; Herman, KerryCase HBS-411011-ELeadership and People ManagementDaren Kemp, a partner at leadership consultancy and executive search firm Heidrick & Struggles, is responsible for the firm's relationship with Standard Chartered Bank (Standard Chartered). Standard Chartered is one of 94 companies in Heidrick's strategic partners program (SPP). The purpose of the SPP is to build strategic, value-based relationships with clients. Kemp joined Heidrick in 2008 and by 2010 has successfully built a strong relationshi...Starting at €8.20
-
Talent Recruitment at frog design Shanghai
Eccles, Robert G.; Edmondson, Amy C.; Chu, Yi KwanCase HBS-411040-ELeadership and People ManagementThis case illustrates the complexity and importance of hiring decisions in the Chinese operation of a global design and innovation firm.Starting at €8.20