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Supply Chain Collaboration at JD.com
Yinan Qi; Paul W. Beamish; Xin Li; Ke GongCase IVEY-9B21D009-EService and Operations Management, StrategyAt the November 2019 Open Day conference, the vice-president of JD.com shared his understanding of the role that supplier collaboration played in an uncertain environment. Through 15 years of fast growth, JD.com had become the largest business-to-consumer platform in China with more than 30,000 suppliers. Using a boundless retail strategy, JD.com had to build a seamless channel from supplier to customer, which required a close look at how to coll...Starting at €8.20
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La Dinámica de la Competencia en los Videojuegos Caseros (C): El Génesis de Sega
Coughlan, Peter J.Case HBS-703S27StrategyDescribe el lanzamiento de la consola de 16 bits Génesis de Sega en 1988 y su efecto sobre la competencia de Nintendo. Un reescrito versión de un caso anterior.Starting at €5.74
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La Dinámica de la Competencia en los Videojuegos Caseros (D): El Super NES de Nintendo
Coughlan, Peter J.Case HBS-703S28StrategySienta las bases para el lanzamiento de Nintendo de su consola Super NES en Japón y en los Estados Unidos y describe la reacción del consumidor a la consola frente a la de su principal competidor en el momento, Sega. Un reescrito versión de un caso anterior.Starting at €5.74
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La Dinámica de la Competencia en los Videojuegos Caseros (E): El Auge del 3DO y Juegos de 32 Bits
Coughlan, Peter J.Case HBS-703S29StrategyDescribe el lanzamiento de la innovadora compañía de videojuegos en casa, 3DO, que había desarrollado un sistema innovador que ofrece procesamiento de 32 bits y el software de CD-ROM. Examina la dinámica competitiva en la industria de los videojuegos en casa desde 1970 en el nuevo milenio.Starting at €5.74
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Huo's Group: A Professional Manager in a Family Firm in China
Ting Wang; Paul W. Beamish; Zhou Liman; Luo JingjingCase IVEY-9B14C009-EEntrepreneurship, Leadership and People Management, StrategyIn February 2012, a human resources appointment attracted wide attention from China's domestic lubricating oil industry. The iconic general manager of Shell Tongyi (Beijing) Petroleum Chemical Co., Ltd. officially took the position as the chief executive officer (CEO) of Huo's Group, thus returning to work for his former boss, the founder of the former Tongyi Lubricating Oil. Before the merger between Tongyi and Shell in 2006, the private entrepr...Starting at €8.20
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Prince Edward Island Preserve Company: Turnaround
Paul W. Beamish; Nathaniel LuptonCase IVEY-9B08M049-EEntrepreneurship, StrategyIn April 2008, Bruce MacNaughton, president of Prince Edward Island Preserve Co. Ltd. (P.E.I. Preserves), was focused on turnaround. The company he had founded in 1985 had gone into receivership in May 2007. Although this had resulted in losses for various mortgage holders and unsecured creditors, MacNaughton had been able to buy back his New Glasgow shop/cafe, the adjacent garden property and inventory, and restart the business. He now needed a ...Starting at €8.20
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Chinese Fireworks Industry
Paul W. BeamishCase IVEY-9B11M006-EStrategyThe Chinese fireworks industry thrived after China adopted the open-door policy in the late 1970s, and grew to make up 90 per cent of the world’s fireworks export sales. However, starting in the mid-1990s, safety concerns led governments both in China and abroad to set up stricter regulations. At the same time, there was rapid growth in the number of small family-run fireworks workshops, whose relentless price-cutting drove down profit margins. S...Starting at €8.20
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Yunnan Baiyao: Traditional Medicine Meets Product/Market Diversification
Paul W. Beamish; George PengCase IVEY-9B06M088-EEntrepreneurship, StrategyIn 2003, 3M initiated contact with Yunnan Baiyao Group Co., Ltd. to discuss potential cooperation opportunities in the area of transdermal pharmaceutical products. Yunnan Baiyao (YB), was a household brand in China for its unique traditional herbal medicines. In recent years, the company had been engaged in a series of corporate reforms and product/market diversification strategies to respond to the change in the Chinese pharmaceutical industry a...Starting at €8.20
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VariCut's Strategic Choice
Dezhi Chen; Youping Chen; Paul W. BeamishCase IVEY-9B15M116-EEntrepreneurship, StrategyIn March 2015, the managing director of VariCut Electronics Component Company in Shanghai, China, was contemplating whether the company should shift its business focus from label printing to label printers. Because of fierce competition and a slowdown in the company’s 12-year-old label manufacturing business, the company was finding its competitive advantage hard to sustain. In contrast, the company’s emerging business of producing label printers...Starting at €8.20
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Aspop's Recruitment Predicament
Xiaokang Zhao; Paul W. BeamishCase IVEY-9B17C043-EEntrepreneurship, Leadership and People Management, StrategyIn early 2013, the founder of Shandong Aspop Clothing Apparel Group Co. Ltd. faced the annual “post-holiday recruitment dilemma.” His challenge was typical of the growth challenges that many labour-intensive original equipment manufacturer clothing enterprises in China encountered. Facing rising domestic labour costs, a change in attitudes among workers, the gradual shift of labour preferences from manufacturing industries to service industries, ...Starting at €8.20