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Lenovo Adquiere los PC de IBM: desafios de integración
Fubini, David G.; Snively, ChristineCase HBS-418S10Leadership and People ManagementEn diciembre de 2004, el fabricante de computadoras chino Lenovo anunció la compra de la división de PC de IBM. En ese momento, algunos observadores de la industria se mostraron optimistas sobre la fusión de estas entidades con las culturas de las empresas aparentemente opuestas. ¿Cómo deben las dos entidades plan para integrar?Starting at €8.20
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Zheng Shan Tea Company: Growing the Home Market
Baoheng Wang; Kersi Antia; Vivek AstvanshCase IVEY-9B16A013-EMarketing, StrategyIn 2014, Zheng Shan Tea Company, a Chinese tea producer and exporter, noticed an increase in the consumption of black tea, particularly among mainstream, middle-class consumers in China. The company wondered how it could increase its sales and leverage the growing popularity of black tea. The company’s brand director recognized the potential opportunities, but realized that she had two significant challenges. First, because the company had histor...Starting at €8.20
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Xiamen Airlines: Bracing for Impact
Wiefen Zhuang; Yongquan Lan; Zhaowei Miao; Kersi Antia; Moeen ButtCase IVEY-9B15A015-EMarketing, StrategyOn March 31, 2014, the vice-president of Sales & Marketing at Xiamen Airlines Co. Ltd. (XiamenAir) was reviewing the minutes of the month-end meeting with his team. The meeting had focused mainly on the rapid spread of high-speed rail in China, especially along the popular and profitable routes served by his company. The new train service might become an indirect, albeit potent source of competition, redirecting existing passenger volume from air...Starting at €8.20
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Proximity Designs
Hattendorf, L; Kennedy, M; de, Clara, L; Yin, LiCase SGSB-IDE06-EInnovation and ChangeIn early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company’s operations to Indonesia and the Philippines, two key markets in Southeast Asia. Having successfully rolled out ZipDial solutions in Bangladesh and Sri Lanka – from their primary market in India – they planned to accelerate expansion into selected markets in the region. Through its proprieta...Starting at €8.20
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Proximity Designs - Teaching Note
Hattendorf, L; Kennedy, M; de, Clara, L; Yin, LiTeaching Note SGSB-IDE06TN-EInnovation and ChangeIn early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company’s operations to Indonesia and the Philippines, two key markets in Southeast Asia. Having successfully rolled out ZipDial solutions in Bangladesh and Sri Lanka – from their primary market in India – they planned to accelerate expansion into selected markets in the region. Through its proprieta...Starting at €0.00
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The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation, Teaching Note
Di Tella, Rafael; Snively, ChristineTeaching Note HBS-716075-EEconomicsTeaching note for case 716060.Starting at €0.00
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The Rise and Fall of Nokia
Alcacer, Juan; Khanna, Tarun; Snively, ChristineCase HBS-714428-EStrategyIn 2013, Nokia sold its Device and Services business to Microsoft for 5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers. Apple's 2007 release of its iPhone established an entire new category-the smartphone-immediately popular with users. ...Starting at €8.20
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The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation
Di Tella, Rafael; Snively, ChristineCase HBS-716060-EEconomicsIsrael enjoyed the highest concentration of technology start-ups in the world per capita. Despite regional instability, the country maintained strong economic growth and was considered a high-tech powerhouse. But not all Israelis benefited. Between the 1980s and 2010s, income distribution had widened. By 2015, 20 business groups -- nearly all family-owned -- controlled one in four listed companies through corporate pyramids. Public anger over the...Starting at €8.20
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Aspiring Minds
Lakhani, Karim R.; Iansiti, Marco; Snively, ChristineCase HBS-616013-EStrategyBy 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning algorithms to evaluate the abilities of job seekers and provide feedback by measuring not only skills and knowledge, but also personality and behavior traits. Since its founding in ...Starting at €8.20
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Tantan: Love at Right Swipe
Kersi Antia; Amanda ChanCase IVEY-9B17A001-EEntrepreneurship, Marketing, StrategyIn July 2016, the founder and chief executive officer of Tantan, a Chinese mobile dating application, considered the progress made by his firm since its launch less than a year earlier. Tantan had more than two million active users, yet significant challenges remained. The top management team needed to make several important decisions regarding Tantan’s target audience, the positioning of the company, and how best to carve out a viable niche in C...Starting at €8.20