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Gokaldas Exports (A): The Challenge of Change
Bloom, N; Van, Reenen, J; Melvin, SCase SGSB-SM213A-EStrategyGokaldas Exports was a family-owned business founded in 1979 that had grown into India’s largest apparel exporter by the mid 2000s. Its founder, Jhamandas H. Hinduja, had bequeathed control of the company to three sons, each of whom brought in his own son. By the end of 2004, Gokaldas had 43 factories with 258 production lines scattered in and around the southern India city of Bangalore. It had more than 35,000 workers, which was nearly double ...Starting at €8.20
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Clubb International: Revisiting the Marketing Strategy
Neena Sondhi; Rituparna BasuCase IVEY-9B18A009-EEntrepreneurship, MarketingClubb International Private Limited (Clubb) was a 26-year-old travel goods and accessories firm based in Kolkata, India. The owner believed in a complete ownership model. The firm had come a long way since its beginning and now had close to 200 product offerings. In March 2017, the owner’s son (the second-generation director of Clubb) felt it was time to scale up the business and acquire a leadership position in the market. Clubb had at its core ...Starting at €8.20
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Infosys Technologies: Powered by Intellect, Driven by Values
Mitchell, Jordan; Velamuri, RamaCase E-81-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipThis case documents the evolution of Infosys Technologies from its humble beginnings in 1981 to its position in 2004 as one of the most admired companies in India, with revenues exceeding US$ 1 billion, profits of US$ 270 million (CAGR in revenues and profits of approximately 60% over the past 10 years), and a workforce of more than 25,000 employees. The case focuses on the values of the founders, and the extent to which these values have allowed...Starting at €8.20
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Alacrity Housing Chennai - Teaching Note
Mitchell, Jordan; Velamuri, RamaTeaching Note ET-3-EEntrepreneurshipNote prepared as an aid to instructors in the classroom use of cases E-69-E and E-70-E, Alacrity Housing Chennai (A) and (B).Starting at €0.00
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Alacrity Housing Chennai (A)
Velamuri, RamaCase E-69-EEntrepreneurshipThe case describes the values-based management of Alacrity Housing, a construction company founded by Amol Karnad. The company takes a firm stand against corrupt practices, and achieves market leadership in a very short space of time.Starting at €8.20
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Sirona Hygiene Private Limited: Branding in an Intimate Hygiene Space
Rituparna Basu; Neena SondhiCase IVEY-9B21A002-EMarketingSirona Hygiene Private Limited (Sirona Hygiene) started operations in 2015 with its launch of PeeBuddy—a portable urination device for women. For Sirona Hygiene, the first four years had been extremely satisfying, as the company was able to launch five unique products and 15 differentiated products across its three brands—PeeBuddy, Sirona, and BodyGuard. Each brand had its own unique value proposition and operated in a different product space. Th...Starting at €8.20
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CEIBS: A Global Business School Made in China
Quelch, John A.; Velamuri, Rama; Liu, ShengjunCase HBS-510088-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success. It also describes the difficult challenges the school faces to maintain its position of leadership in Asia: ...Starting at €8.20
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Nurture.farm: Sustainable Agriculture Management through Smart Information Technologies
Arpan Kumar Kar; Rituparna Basu; Rohit Kumar JanaCase IVEY-W28483-EInformation Technologies, StrategyEstablished in 2020, Nurture.farm was a digital platform that focused on reimagining the next generation of sustainable technology-based solutions for agriculture. In June 2021, Nurture.farm’s chief executive officer Dhruv Sawhney and his team recognized a grave problem in northern India. Environmental hazards were being created from mass rice stubble burning, which was an inexpensive and quick way for farmers to clear their field for the next cr...Starting at €8.20
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Infosys Technologies: impulsada por intelecto, conducida por valores
Mitchell, Jordan; Velamuri, RamaCase E-81Business Ethics and Corporate Social Responsibility, EntrepreneurshipEste caso documenta la evolución de Infosys Technologies desde sus humildes comienzos, en 1981, a su posición, en 2004, como una de las empresas más admiradas en la India con unos ingresos superiores a mil millones de dólares estadounidenses, unos beneficios de 270 millones de dólares (CAGR en ingresos y beneficios de un 60% aproximadamente a lo largo de los 10 últimos años), y una mano de obra que excede los veinticinco mil empleados. El caso se...Starting at €8.20
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Saregama India Ltd.: Repositioning the Value Proposition
Rituparna Basu; Neena SondhiCase IVEY-9B19A054-EMarketing, StrategySaregama India Limited (Saregama), a 117-year-old music company, was on a growth trajectory. Its third-quarter financial results in 2017–2018 had shown unprecedented growth. Over the previous three years, Saregama had converted its conventional copyrighteStarting at €8.20