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Turbulent Times for TikTok’s Platform Strategy
Nicole R.D. Haggerty; Vivian ZhangCase IVEY-W24908-EInformation Technologies, StrategyAt the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world’s largest short-video platform, with users in 155 countries. But along with great success in entering nStarting at €8.20
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Mercedes-Benz India
Nicole R.D. Haggerty; Shankar Venkatagiri; Ramasastry ChandrasekharCase IVEY-9B11E009-EInformation Technologies, StrategyIn December 2007, the management of Mercedes-Benz India (MBI), a fully owned subsidiary of Daimler AG, the 12th-largest automobile manufacturer in the world, has decided to relocate to a new facility near Pune in western India. In overseeing the installation of information technology (IT) infrastructure at the new premises, the company’s chief information officer (CIO) must deal with some managerial choices pertaining to IT architecture, IT tools...Starting at €8.20
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Molycorp: Financing the Production of Rare Earth Minerals (A), Teaching Note
Esty, Benjamin C.; Mayfield, E. ScottTeaching Note HBS-216020-EFinanceMolycorp, the western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expenditure project in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. Yet it had just reported lower than expected revenues and earnings for the second quarter of 2012. In response to the announcement, its stock price fell 29% (its stock price had fallen from $77 to $11 in the past 1...Starting at €0.00
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The a2 Milk Company, Teaching Note
Esty, Benjamin C.; Fisher, DanielTeaching Note HBS-719428-EStrategyTeaching note for case 719424.Starting at €0.00
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Chase's Strategy for Syndicating the Hong Kong Disneyland Loan (A) (Spanish version)
Esty, Benjamin C.; Kane, MichaelCase HBS-214S05FinanceIn late 1999, the Walt Disney Co. and the Hong Kong government agreed to develop Hong Kong Disneyland, a HK$28 (U.S.$3.6) billion theme park and resort complex planned to open in late 2005. As part of the total financing package, the sponsors decided to raise HK$3.3 billion of non-recourse bank loans for construction and working capital, and selected Chase Manhattan Bank to underwrite and syndicate these facilities. This case concerns the process...Starting at €8.20
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Mudra Communications
Nicole R.D. Haggerty; Shankar Venkatagiri; Ramasastry ChandrasekharCase IVEY-9B11E030-EInformation Technologies, Service and Operations Management, StrategyIn 2006, Mudra Communications, the third-largest advertising agency in India, is in the middle of an organizational transformation in which information technology (IT) is seen by the top management as pivotal. The IT setup is undergoing a transition at Mudra from manual systems to an Enterprise System (ES) which has been developed internally by the eight-member IT team led by executive vice president for technology Sebastian Joseph. As he gets re...Starting at €8.20
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Decathlon China: Using Social Media to Penetrate the Internet Market
Nicole R.D. Haggerty; Raymond Pirouz; Grace GengCase IVEY-9B11A043-EInformation Technologies, Marketing, StrategyAfter successfully establishing more than 33 retail stores in large cities across China, Decathlon, a large French sporting goods manufacturer and retailer, planned to open its official online shopping website in China. The marketing department head of Decathlon China had experimented with several new social media platforms in China in order to increase the brand awareness among online shoppers. At the upcoming executive meeting, the marketing de...Starting at €8.20
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The Kashagan Production Sharing Agreement (PSA)
Esty, Benjamin C.; Bitsch, FlorianCase HBS-213082-EFinanceWhen discovered in the 1990s, the Kashagan oil field was the second largest oil field in the world. The project sponsors (equity investors) signed a 40-year production sharing agreement (PSA) with the Kazakh government in 1997, with the expectation the field would be developed at a total cost of $57 billion and would be pumping oil by 2005. Unlike most contracts in the energy industry, the Kashagan agreement was a "flexible PSA" meaning the contr...Starting at €8.20
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FANUC Corporation: Reassessing the Firm's Governance and Financial Policies, Teaching Note
Esty, Benjamin C.Teaching Note HBS-217030-EFinanceTeaching Note for case 216042.Starting at €0.00
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The a2 Milk Company
Esty, Benjamin C.; Fisher, DanielCase HBS-719424-EStrategyThe a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and that protein may be related to other health problems (e.g., diabetes), a2MC sells dairy products containing the A2 protein only primarily in Australia and China. With sales of NZ$730 ...Starting at €8.20