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Kia Motors: Positioning and Growth Strategies in India
Nitin GuptaCase IVEY-9B21A009-EMarketingKia Motors India (Kia) had tasted success in India within a year of the launch of its product Seltos. Kia’s managing director and chief executive officer was quite happy with the sales figures for Seltos, the mid-sized sport utility vehicle (SUV) launched in August 2019, and was fairly confident that Kia’s compact SUV Sonet would follow the same path. Kia’s positioning strategies had worked very well thus far, and the company had been able to cul...Starting at €8.20
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North Dakota Trade Office: Advising a Pasta Exporter
Derek Lehmberg; Jaeha LeeCase IVEY-W25445-EStrategyIn September of 2020, an international business executive at the North Dakota Trade Office was asked by a client company, Dakota Growers Pasta Company Inc., to advise it on how to increase pasta exports to South Korea. Like many other firms in North Dakota, the client faced a number of hurdles to building successful export businesses. These included limited exposure to foreign markets and limited expertise in trade-related regulations and process...Starting at €8.20
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Cox Communications, Inc.--1999 (Spanish Version)
Chacko, George; Tufano, PeterCase HBS-204S07FinanceEste caso se centra en la cantidad de financiación externa una firma necesidades y valores de lo que la empresa debe emitir para aumentar esta financiación. Cox Communications es un jugador importante en la industria del cable, que se consolida debido a los cambios tecnológicos / capacidades provocados por Internet. La tesorería corporativa de Cox Communications debe decidir cuánto es necesaria la financiación externa para financiar una serie de ...Starting at €8.20
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Boots PLC: Japan Market Entry
Derek LehmbergCase IVEY-9B12M048-EStrategyIn 1998, Boots PLC was in the midst of planning to enter the Japanese retail drugstore market. Boots, a household name in the United Kingdom and a fixture in traditional English shopping areas known as High Street, had an impressive lineup of Boots-branded health and beauty products. Boots developed, manufactured, marketed, and sold these products through its chain of Boots The Chemists stores. Management was convinced that the markets for health...Starting at €8.20
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Sharp Corporation: Beyond Japan
Derek LehmbergCase IVEY-9B11M007-EStrategyFaced with major losses from operations, Sharp Corporation’s young and unconventional president questioned the company’s long-standing operating model. Sharp was a leader in the area of liquid crystal display (LCD) technology and manufacturing. It also held strong positions in several categories of consumer electronics in the Japanese market. Although Sharp had been increasing its involvement in overseas markets, it had yet to replicate its succe...Starting at €8.20
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Pioneer Corporation: The NEC Plasma Opportunity (A)
Derek LehmbergCase IVEY-9B11M093-EStrategyIn 2004, Kaneo Itoh, president of the consumer electronics firm Pioneer Corporation, was considering acquiring the plasma display operations of another Japanese firm, NEC. Pioneer had decided some years ago that plasma display panel (PDP) technology was a good strategic area in which to invest. Recently, Pioneer had been selling increasing numbers of plasma television sets using PDPs. While the company was building a new PDP production facility t...Starting at €8.20
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Pioneer Corporation: The NEC Plasma Opportunity (B)
Derek LehmbergCase IVEY-9B11M094-EStrategyThis case, a supplement to Pioneer Corporation: The NEC Plasma Opportunity (A), is set in 2009.Starting at €5.74
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Ather Energy: Motivating India for Smart Electric Scooters
Nitin GuptaCase IVEY-9B20A013-EEntrepreneurship, MarketingIn June 2019, the Indian government's think tank, Niti Aayog, mandated that all new motorized two-wheelers with an engine capacity of up to 150 cubic centimetres (cc) would need to be electric-powered by 2025. The chief executive officer and co-founder of Ather Energy wholeheartedly supported this mandate, as his firm's objective was to develop India's first smart electric scooter. Despite his confidence in revolutionizing the concept of two-whee...Starting at €8.20
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McDonald's Japan (A): The Shanghai Husi Debacle
Derek LehmbergCase IVEY-9B15M083-EStrategyIn July 2014, the expatriate CEO of McDonald’s Japan (MDJ) faced a crisis after a video was broadcast accusing one of the company’s China-based food suppliers of serious health and sanitation violations. Although MDJ was the biggest brand in Japan’s fast food industry, the company’s sales had been falling since 2008, and its profitability had deteriorated dramatically since 2012. The CEO, who had recently taken over at MDJ, urgently needed to tur...Starting at €8.20
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McDonald's Japan (B): A Crisis of Trust
Derek LehmbergCase IVEY-9B15M084-EStrategyThis case is a supplement to 9B15M083. In February 2015, the sales of McDonald’s Japan had continued to slide, despite the implementation of new pricing and the introduction of new food items. The company posted a loss for 2014, citing costs in dealing with the Shanghai Husi debacle and the impact it had on sales. However, numerous reports of foreign objects in McDonald’s food items had resulted in the loss of consumers’ trust. How should the exp...Starting at €5.74