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Suntory: Rebranding the Japanese Whisky Highball
Philip SugaiCase IVEY-9B20A017-EMarketing, StrategyFounded in 1899 by Shinjiro Torii in Osaka, Japan, Suntory Holdings (Suntory) boasted a rich history in Japan’s alcoholic beverage industry. It purchased US-based Beam in 2014 for $16 billion, renamed itself as Beam Suntory, and transformed into one of the world’s largest alcoholic beverage makers, reaching total global revenues of more than 2.5 trillion yen ($23 billion) by the end of fiscal year 2018. Now, in 2020, could the Suntory team pull o...Starting at €8.20
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Nestlé KITKAT in Japan (D): A Trajectory For Future Growth
Philip SugaiCase IVEY-9B17A040-EEntrepreneurship, Marketing, StrategySupplement for product 9B17A037. It was 2017 and the KITKAT brand in Japan was at a critical juncture. The KITKAT marketing leaders sat down for a special meeting to review how Nestlé Japan had been able to create meaning and value for their brand. However, as they began to discuss their options for future growth, they faced difficult decisions: Should they look to export the flavor variations that had become such big hits in Japan to overseas ma...Starting at €5.74
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Innovating Tradition at Hosoo
Philip SugaiCase IVEY-9B18A058-EEntrepreneurship, Marketing, StrategyHosoo was a kimono and textile company, established in 1688 as a traditional Nishijin weaving company. The 11th generation president of the company, Masao Hosoo, had transformed the business from a producer of premium kimono fabrics and kimonos for the luxury market in Japan to a globally respected textile producer for some of the world’s top brands. A great deal of the company’s success in the global market could be attributed to the master craf...Starting at €8.20
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Blackstone's Investment in Intelenet
Lerner, Josh; Bapat, Sandeep; Tahilyani, RachnaCase HBS-213036-EEntrepreneurshipThree years had passed since Blackstone's investment in Intelenet Global Services, their third largest investment in India. Great progress had been made, but now a new challenge loomed. Globank, a large global bank, was Intelenet's largest customer. Intelenet's contract with Globank was set to expire in the next seven months, and all of Intelenet's assets and people working on the account, would move to Globank. Amit Dixit, managing director at t...Starting at €8.20
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Motilal Oswal Financial Services Ltd.: An IPO in India, Teaching Note
Lerner, Josh; Hardymon, G. Felda; Leamon, AnnTeaching Note HBS-809018-EFinanceTeaching Note for [807095].Starting at €0.00
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Oriental Fortune Capital: Building a Better Stock Exchange
Lerner, Josh; Wong, Keith Chi-hoCase HBS-811105-EFinanceWhen ChiNext opened in October 2009 as the second tier market of the Shenzhen Stock Exchange (SZSE), it aimed to provide Chinese entrepreneurs with equity capital and to facilitate the exits of venture capital firms and other investors which had previously relied on the New York, London, and Hong Kong markets for public offerings. A year into ChiNext's operation, Dr. Wei Chen, Chairman and founder of Oriental Fortune Capital, one of the fastest-g...Starting at €8.20
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Hony, CIFA, and Zoomlion: Creating Value and Strategic Choices in a Dynamic Market, Teaching Note
Lerner, JoshTeaching Note HBS-812068-EFinanceTeaching Note for 811-032.Starting at €0.00
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Hony Capital and Jushi Group
Lerner, Josh; Bernstein, Shai; Leamon, AnnCase HBS-820040-EFinanceHony Capital, a multi-billion dollar private equity firm based in China, is investing in a subsidiary of Jushi Group, a Chinese company that is one of the world's largest fiberglass producers. The specific project will build a plant in the United States. In this case, students consider the value Hony can provide to Jushi, and must also determine how Hony will eventually exit the transaction, given the complexity around its structure.Starting at €8.20
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Hony Capital and Jushi Group, Teaching Note
Lerner, Josh; Bernstein, Shai; Leamon, AnnTeaching Note HBS-820073-EFinanceThis teaching note accompanies HBS case 820-040, Hony Capital and Jushi Group. John Zhao, CEO of Hony Capital, a China-based private equity (PE) firm with more than $12 billion under management, is considering his firm's investment in Jushi Group, the world's largest fiberglass manufacturer. The transaction has a number of unusual qualities: it is in the unlisted subsidiary of a publicly listed China-based company; Jushi's majority shareholder is...Starting at €0.00
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KITKAT in Japan (A): Sparking a Cultural Revolution
Philip Sugai; Adrian SossnaCase IVEY-9B17A037-EEntrepreneurship, Marketing, StrategyIn 2008, the marketing manager for Nestlé Japan’s confectionery business and his team were struggling to redefine the KITKAT brand within the Japanese market. KITKAT as a brand faced a real threat as the retail environment rapidly shifted toward increasingly powerful convenience store chains and consumer preferences shifted toward more novel consumable products. With more than 200 companies competing within Japan’s crowded and relatively stable c...Starting at €8.20