Default Category
-
Clubb International: Revisiting the Marketing Strategy
Neena Sondhi; Rituparna BasuCase IVEY-9B18A009-EEntrepreneurship, MarketingClubb International Private Limited (Clubb) was a 26-year-old travel goods and accessories firm based in Kolkata, India. The owner believed in a complete ownership model. The firm had come a long way since its beginning and now had close to 200 product offerings. In March 2017, the owner’s son (the second-generation director of Clubb) felt it was time to scale up the business and acquire a leadership position in the market. Clubb had at its core ...Starting at €8.20
-
Addons: Targeting Impulse
Neena Sondhi; Supriya M. Kalla; Umashankar VenkateshCase IVEY-9B14A069-EEntrepreneurship, Marketing, StrategyAddons Retail Private Limited was incorporated in 2006 in Mumbai, Maharashtra, India. The objective behind the venture was to sell lifestyle products and fashion accessories to cater to the impulsive buying urges of urban Indian men and women. The retail chain store sold a range of fashion accessories and products; competitors included both small mom-and-pop stores and kiosks as well as multinational chains. By summer 2014, the founder and direct...Starting at €8.20
-
Rockland Hospitals: Innovating Health Care in India (A)
Neena SondhiCase IVEY-9B15A033-EEntrepreneurship, Marketing, StrategyRockland Hospitals, a family-run entrepreneurial health care venture, had gone from a 90-bed capacity in 2004 to 808 beds in 2014. It had created an identity as an affordable, quality-driven health care provider in the National Capital Region of India. However, the managing director needed a growth plan that would achieve his goal of creating a medical corridor in the National Capital Region with a consortium of four super-specialty hospitals. Sh...Starting at €8.20
-
Mother Dairy: Creating a National Footprint
Neena Sondhi; Supriya M. Kalla; Umashankar VenkateshCase IVEY-9B14A020-EMarketing, StrategyMother Dairy was created as a subsidiary of India’s National Dairy Development Board in 1974, with a mandate to leverage the capacities of small, village-based milk producers. After a very successful run as the major supplier of Delhi’s milk and dairy products, Mother Dairy is looking at an expanded national footprint as an essential strategy for growth. Milk is a commoditized product, so how can Mother Dairy create differentiation to move the co...Starting at €8.20
-
LaundryWala: Scaling up an On-Demand Laundry Start-Up
Neena Sondhi; Chhavi MehtaCase IVEY-9B18A064-EEntrepreneurship, MarketingLaundryWala was an online, on-demand laundry service provider in the suburbs of Delhi, India. In 2018, three years after its inception, the firm had more than 30,000 individual and business customers. The 33-year-old owner had to make quick strategic deciStarting at €8.20
-
Blackstone's Investment in Intelenet
Lerner, Josh; Bapat, Sandeep; Tahilyani, RachnaCase HBS-213036-EEntrepreneurshipThree years had passed since Blackstone's investment in Intelenet Global Services, their third largest investment in India. Great progress had been made, but now a new challenge loomed. Globank, a large global bank, was Intelenet's largest customer. Intelenet's contract with Globank was set to expire in the next seven months, and all of Intelenet's assets and people working on the account, would move to Globank. Amit Dixit, managing director at t...Starting at €8.20
-
Motilal Oswal Financial Services Ltd.: An IPO in India, Teaching Note
Lerner, Josh; Hardymon, G. Felda; Leamon, AnnTeaching Note HBS-809018-EFinanceTeaching Note for [807095].Starting at €0.00
-
Oriental Fortune Capital: Building a Better Stock Exchange
Lerner, Josh; Wong, Keith Chi-hoCase HBS-811105-EFinanceWhen ChiNext opened in October 2009 as the second tier market of the Shenzhen Stock Exchange (SZSE), it aimed to provide Chinese entrepreneurs with equity capital and to facilitate the exits of venture capital firms and other investors which had previously relied on the New York, London, and Hong Kong markets for public offerings. A year into ChiNext's operation, Dr. Wei Chen, Chairman and founder of Oriental Fortune Capital, one of the fastest-g...Starting at €8.20
-
Hony, CIFA, and Zoomlion: Creating Value and Strategic Choices in a Dynamic Market, Teaching Note
Lerner, JoshTeaching Note HBS-812068-EFinanceTeaching Note for 811-032.Starting at €0.00
-
Hony Capital and Jushi Group
Lerner, Josh; Bernstein, Shai; Leamon, AnnCase HBS-820040-EFinanceHony Capital, a multi-billion dollar private equity firm based in China, is investing in a subsidiary of Jushi Group, a Chinese company that is one of the world's largest fiberglass producers. The specific project will build a plant in the United States. In this case, students consider the value Hony can provide to Jushi, and must also determine how Hony will eventually exit the transaction, given the complexity around its structure.Starting at €8.20