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Incubation and the Hong Kong Science and Technology Parks Corporation
Hugh Thomas; Chi Fai Chan; Howard Lam; Icy Fong Lai NgaiCase IVEY-9B19A038-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) of the government-owned Hong Kong Science and Technology Parks Corporation (HKSTP) is setting the marketing policy for the incubation program at HKSTP, Hong Kong’s leading incubator of high-technology companies. Seeing marketing as a driving force to convey the strategy of HKSTP, the CEO must analyze the key services through which HKSTP can increase an incubatee’s chances of success; analyze the advantages and di...Starting at €8.20
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Sapient Consulting: Enriching Experience Using Hybrid Agile Approach
Aparna Raman; Sangeeta Shah BharadwajCase IVEY-9B13E028-EInformation Technologies, StrategyIn December 2005, Sapient Consulting signed a fixed-price contract with U.S.-based Global HR Outsourcing Inc. to design a human resources portal for its international customers. Sapient’s senior manager of project management, who was based in India, had been handed the project with full faith that it would not only be delivered on time but within the fixed price and using the new agile hybrid methodology. The client wanted the portal built for th...Starting at €8.20
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DXSD: Transforming Migrations
Chitra Sharma; Sangeeta Shah BharadwajCase IVEY-9B17E007-EInformation Technologies, StrategyOn January 23, 2015, DXSD India received an opportunity to add a complex new line of business to the company’s value chain. The head of DXSD India, a shared service division of a U.K. bank, was concerned about his company’s ability to take on more complex work. Gaps had been identified in the existing process migration framework, so a new framework was proposed to fix the gaps. The new framework was not tested and did not yet have approval from t...Starting at €8.20
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TSL Jewellery: An Innovator Across Generations
Kevin Au; Andrew C.F. Chan; Howard Lam; Cinty LiCase IVEY-9B15M017-EEntrepreneurship, StrategyFollowing a leadership crisis, the chairman of Tse Sui Luen Jewellery (TSL) had revitalized the company and now wondered which initiatives TSL should tackle next. An event showcasing TSL’s newest designs had been the latest push in her campaign to renew the family business, which was renowned for its entrepreneurial and innovative spirit. With the upcoming year promising to be a busy one, the chairman and her management team must plan and impleme...Starting at €8.20
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VINSUN Infra Engineering: ERP on Premise or on Cloud
Sumedha Chauhan; Sangeeta Shah BharadwajCase IVEY-9B13E018-EInformation Technologies, StrategyThe managing director of a small- to medium-sized electrical firm faces a major challenge: he realizes that the firm he founded has grown so significantly that information management has become very difficult. For solving issues of data integrity, redundancy, incompleteness and backup, he obtains quotations for implementation of enterprise resource planning from different vendors. Meanwhile, he discusses the issue of implementing the new system w...Starting at €8.20
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Hung Fook Tong: From Hong Kong to China
Andrew C.F. Chan; Howard Lam; Hugh Thomas; Elsie TsuiCase IVEY-9B16A016-EMarketing, StrategyIn 2014, the general manager of the established and successful Hong Kong-based company Hung Fook Tong, which produced and sold herbal teas, wondered how his company could profitably expand to mainland China. After Hung Fook Tong’s recent initial public offering on the Hong Kong Stock Exchange, its shareholders’ equity had tripled. The initial public offering committed Hung Fook Tong to expanding its business in mainland China; however, that marke...Starting at €8.20
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OpenSky.tv: A New Business Model-Content Creation, Curation, Consumption, and Commercialization
Howard Lam; Chi Fai Chan; Icy Fong Ling Ngai NGAICase IVEY-9B19A016-EEntrepreneurship, Marketing, StrategyOpenSky.tv was founded in 2016 with the objective of getting people back to watching video content on television. The founder wanted all video content to be accessible through an Internet connection on the viewer’s television. His company’s platform located and brought together programs and videos that were of interest to each viewer, so viewers could have their own personalized video channel. One full year after its launch, OpenSky.tv wanted to ...Starting at €8.20
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VINSUN Infra Engineering: ERP on Premise or on Cloud (Spanish version)
Sumedha Chauhan; Sangeeta Shah BharadwajCase IVEY-9B13ES018Information Technologies, StrategyThe managing director of a small- to medium-sized electrical firm faces a major challenge: he realizes that the firm he founded has grown so significantly that information management has become very difficult. For solving issues of data integrity, redundancy, incompleteness and backup, he obtains quotations for implementation of enterprise resource planning from different vendors. Meanwhile, he discusses the issue of implementing the new system w...Starting at €8.20
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A & S Software: Evolving Business Models
Nittala Sreenivasa S. Sharma; Sangeeta Shah BharadwajCase IVEY-9B14E026-EInformation Technologies, StrategyThe director of A & S Software Group was recalling his entrepreneurial journey. It was in August 2013, and over the past 16 years he had seen the evolution of the company’s flagship product — enterprise resource planning software for educational institutes — and a variety of business models associated with it. While the product strategy evolved through various stages, he had conceptualized Blue Print software as a tool to enable the rapid develop...Starting at €8.20
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Work from Home: Curse or Boon
Ashok K. Mishra; Sangeeta Shah BharadwajCase IVEY-9B13C008-ELeadership and People Management, StrategyKSOIL has a project that bills customers on units of documents delivered. The productivity of employees is evaluated on the same basis. The output of the home-based team has increased two to three times compared to its previous office-based performance. As a result, the rewards and compensation for the home-based team have doubled compared to office-based employees. The head of HR is convinced home-based workers are using unfair means to achieve ...Starting at €8.20