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Mahindra Rise: A Brand Architecture Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A077-EPublished: Feb 20, 2015Reviewed: Mar 19, 2015Format: PDFPages: 13Language: English - Case
Seijing Motor Corporation: Reposition or Extend the Pickup Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: PDFPages: 8Language: English - Case
Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: PDFPages: 16Language: English - Case
John Keells Hotels in Sri Lanka: Building Brand Architecture
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A028-EPublished: Jul 5, 2019Reviewed: Jul 5, 2019Format: PDFPages: 16Language: English - Case
Generation Investment Management
Collection: HBSP (USA)Ref.: HBS-613002-EPublished: Jul 6, 2012Reviewed: Jul 28, 2010Format: PDFPages: 26Language: English - Case
New Balance Athletic Shoe, Inc. (Abridged)
Collection: HBSP (USA)Ref.: HBS-613006-EPublished: Nov 16, 2012Format: PDFPages: 15Language: English - Case
Unilever: Combatting Global Food Waste
Collection: HBSP (USA)Ref.: HBS-615040-EPublished: Mar 6, 2015Format: PDFPages: 26Language: English - Article
Innovation's Holy Grail
Collection: HBSP (USA)Ref.: HBS-R1007N-EPublished: Jul 1, 2010Format: PDFPages: 11Language: English - Article
Cocreating Business's New Social Compact
Collection: HBSP (USA)Ref.: HBS-R0702D-EPublished: Feb 1, 2007Format: PDFPages: 14Language: English - Case
China Development Bank
Collection: HBSP (USA)Ref.: HBS-212001-EPublished: Sep 1, 2011Format: PDFPages: 16Language: English