Default Category
-
Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Atanu Adhikari; Seema LallCase IVEY-9B20A030-EMarketing, StrategyIn mid-2019, the managing director of Switz Foods Pvt. Ltd. (SFPL), which owned the Mio Amore bakery brand, faced the dilemma of how to tackle its competition. Under a franchise agreement from 1989–2014, the company had manufactured and sold cakes and other food products in Eastern India under the Monginis brand name. Due to the managing director’s innovative and emotion-centric market positioning, Monginis quickly became the number one bakery br...Starting at €8.20
-
Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Atanu Adhikari; Seema LallCase IVEY-9B20A046-EEntrepreneurship, Marketing, StrategyWow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant’s specialty was a pan-fried variety of momos prepared to suit the Indian palate.Starting at €8.20
-
Indraprastha Cold Storage Ltd: Value Added Strategy in an Emerging Market
S.P. Raj; Atanu AdhikariCase IVEY-9B12A055-EMarketingThis case examines the business strategies available to an Indian company, Indraprastha Cold Storage Ltd. (IPCSL). It has made substantial investments in upgrading its existing cold storage to differentiate itself from the competition based on the premise that by providing superior product quality, it could charge a premium for its value added cold storage service. However, competitors lowered their rates in an attempt to capture even more custom...Starting at €8.20
-
Edible Agro Products Limited: Creating Higher Value for Farmers
Atanu Adhikari; Arna DasCase IVEY-9B14A047-EMarketing, StrategyThe director of Edible Agro Products Limited (EAPL) was reviewing the production figures for Gujarat Til-2, a variety of white sesame that EAPL had introduced to West Bengal in 2008. He had hoped to bring about a revolution in sesame production with this superior new variety and to create higher value for West Bengal farmers and for EAPL. However, his plan had yet to achieve the outcomes he had anticipated. The year 2010 was the third consecutive...Starting at €8.20
-
Tata Power: Corporate Social Responsibility and Sustainability
Rama Deshmukh; Atanu AdhikariCase IVEY-9B10M013-EEntrepreneurship, StrategyHIGHLY COMMENDED CASE - Indian Management Issues and Opportunities Runner-up, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. The case describes the strategic dilemma involved in making a decision on the method of operation of the corporate social responsibility (CSR) department for one of the leading Indian multinational corporations, Tata Power Company (TPC) from Tata Group of Companies. TPC had undertaken t...Starting at €8.20
-
UTV and Disney: A Strategic Alliance (A)
Atanu Adhikari; Rama DeshmukhCase IVEY-9B10M043-EStrategyIn 2006, the senior vice-president of business development and strategy has to decide whether UTV Software Communications Ltd. (UTV) should go ahead with a joint venture with Walt Disney Company (Disney) even if it means selling Hungama TV, the leading children's channel in India, to Disney. UTV was a large media company in India and had diversified interests, including TV content, movies, animation and new media content. Although UTV had opened ...Starting at €8.20
-
Transformation of COFCO in a Changing Environment
Goldberg, Ray A.; Yang, KefeiCase HBS-909403-EChina's COFCO, the country's leading edible oil and food importer and exporter and its largest food manufacturer, had in its 50-plus years of operation undergone four stages of transformation and was about to embark on a fifth. The global agriculture system was undergoing major changes and the standard of living in China was increasing, changing the food consumption and dietary habits of the nation's 1.3 billion people. COFCO's management needed ...Starting at €8.20
-
Jain Irrigation Systems Limited: Inclusive Growth for India's Farmers
Goldberg, Ray A.; Knoop, Carin-Isabel; Preble, MatthewCase HBS-912403-EDr. Bhavarlal Jain and his son Anil Jain are engaged in a discussion about long-term planning for Jain Irrigation Systems Limited (JISL)-a company engaged in micro-irrigation, processed foods and a range of other agronomical activities-with an emphasis on how the company will meet the challenges that the food system of the future presents: a changing climate; booming global population; the need for increased production of nutritious foods; and sc...Starting at €8.20
-
Jain Irrigation Systems Limited: Inclusive Growth for India's Farmers, Teaching Note
Goldberg, Ray A.Teaching Note HBS-912409-ETeaching Note for 912403.Starting at €0.00
-
Beidahuang, Teaching Plan
Goldberg, Ray A.; Lane, DavidTeaching Note HBS-914415-ETeaching Note for 914412. This teaching plan is designed to support the teaching of Beidahuang, HBS No. 914-412, rev. March 2014. Beidahuang is a major new Chinese player in global grain trading that in 2013 is seeking access to grain both to help assure China's food security and in pursuit of its own commercial goals. Focusing on potential trade in Brazilian soybeans, the case asks students to re-evaluate the role of agricultural cooperatives in...Starting at €0.00