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Strategic Sourcing at Whirlpool China: Finding the Ideal Supplier
Martin Lockstrom; Thomas E. Callarman; Shengrong (Linda) ZhangCase IVEY-9B12D012-EService and Operations ManagementIt was April 10, 2011, when the head of Whirlpool’s Asia International Procurement Office in Shanghai was informed by his colleagues that the company was about to launch a new energy-efficient refrigerator model in just six months. For the new refrigerator model, the basic difference was in the motor; the current AC motor would need to be replaced with a DC motor, which was more efficient but also more expensive. He would have to find a suitable ...Starting at €8.20
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High-Tech Metal Components: Finding Local Suppliers
Martin Lockstrom; Shen LiCase IVEY-9B12D004-EEntrepreneurship, Service and Operations Management, StrategyIn May 2009, High-Tech Metal Components (HTMC) inaugurated its brand new production plant of forgings and castings for automotive supplies in Suzhou, a city of 13 million close to Shanghai, China. After the successful installation of machinery and placement of workers, the company was prepared to begin production. A month later, the general manager of the Chinese division of HTMC received a phone call from the chief operating officer of its Germa...Starting at €8.20
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Amar Chitra Katha: Changing the Brand with Changing Times
Subhadip Roy; YLR MoorthiCase IVEY-9B12A062-EMarketingThis case concerns the branding and marketing of a comic book series that started in the 1960s as an educational tool to make Indian children aware of Indian mythology, history and culture. By 2010, Amar Chitra Katha had around 500 titles covering a vast range of topics, but it was facing competition not only from international and indigenous comic book companies but from electronic media such as children’s games and shows on cable TV and the Int...Starting at €8.20
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UFO Moviez: Flying in the Digital Cinemaspace in India
Varsha Jain; Subhadip RoyCase IVEY-9B16M051-EEntrepreneurship, StrategyFounded in 2005, UFO Moviez India Limited (UFO) was the largest satellite-based digital cinema distribution company in the world by late 2012. Within a few years of its inception, UFO had established a differentiated platform-based business model that offered benefits to the entire film industry ecosystem of distributors, exhibitors, advertisers, and audiences. The company had spread rapidly to movie theatres across India but was about to face sa...Starting at €8.20
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Sarvajal: Water for All
Macomber, John D.; Sinha, MonaCase HBS-211028-EFinanceEntrepreneur wrestles with business model using SMS and RFID technology, franchising, and leasing to rapidly grow off-the-grid water purification business without subsidies. The company seeks to provide potable water services to rural and urban India wherStarting at €8.20
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eHealthpoint: Healthcare for Rural India
Hamermesh, Richard G.; Sinha, Mona; Vrolyk, ElizabethCase HBS-812020-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Healthpoint Services sought to address rural India's shortage of quality and affordable healthcare with a multi-service platform that comprised telemedical health clinics called eHealthpoints, clean drinking water, a diagnostic lab, and a pharmacy. Could they convince rural Indians to leapfrog from local healers to telemedicine? And could they convince Investors that their c...Starting at €8.20
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Strategic Sourcing at Whirlpool China: Finding the Ideal Supplier (Spanish Version)
Martin Lockstrom; Thomas E. Callarman; Shengrong (Linda) ZhangCase IVEY-9B12DS012Service and Operations ManagementIt was April 10, 2011, when the head of Whirlpool’s Asia International Procurement Office in Shanghai was informed by his colleagues that the company was about to launch a new energy-efficient refrigerator model in just six months. For the new refrigeratoStarting at €8.20
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On-Time Delivery, Every Time (Spanish version)
Thomke, Stefan; Sinha, MonaCase HBS-612S03Service and Operations ManagementThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Describes the Mumbai-based Dabbawala organization, which achieves very high service performance (6 Sigma equivalent or better) with a low-cost and very simple operating system. The case explores all aspects of their system (mission, information management, material flows, human resource system, process...Starting at €8.20
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PrettySecrets.com: Challenges of Selling Lingerie Online
Subhadip Roy; Nikita MattaCase IVEY-9B15A051-EEntrepreneurship, Marketing, StrategyIn 2013, the founder and chief executive officer (CEO) of a lingerie business in India has recently moved his business from offline to online in order to reach a wider customer base. The company is one of the very few online lingerie stores in India that also has its own brand. Although the online business is profitable, the CEO cannot ignore the fact that offline stores still dominate the lingerie market in India. Since its key product is only a...Starting at €8.20
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Pahalwan's: Need for a New Marketing Strategy
Jyoti Sharma; Subhadip RoyCase IVEY-9B14A055-EEntrepreneurship, Marketing, StrategyPahalwan’s was a chain of four outlets that offered sweets, snack food and fast food in Jammu, India. It had a major presence in the state of Jammu and Kashmir and was delivering products to other parts of India, such as Delhi. However, local, national and international food retailers had entered the market, increasing the competition. Changing consumer preferences had also started affecting the company. Pahalwan’s did not believe in advertising ...Starting at €8.20