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Iloof: Expanding from Online to Offline Channels
Yi Liao; Jing Chen; Hubert Pun; Jun LiCase IVEY-9B20D014-EEntrepreneurship, Service and Operations Management, StrategyIloof Technology Co. Ltd. was a Chinese start-up high-technology company at the forefront of the smart water bottle market, one of the newest sectors in the reusable water bottle industry. Smart bottles or cups, also known as interactive water bottles, were technologically advanced devices that had wireless communication capabilities to connect with electronic devices, such as smart phones. They also helped record and optimize the user’s water in...Starting at €8.20
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JD: E-invoice with Blockchain
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiCase IVEY-9B20M047-EStrategyJingdong (JD), the leading innovation-driven e-commerce company and retail infrastructure service provider in China, had rapidly expanded its enterprise procurement market. In the process, however, it faced major issues related to poor customer experience, the high cost of risk control for the value-added tax (VAT), and inefficient invoice management. In early 2018, JD (the supplier of invoices) collaborated with the China Pacific Insurance (Grou...Starting at €8.20
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Assessing Managerial Talent at AT&T (A) (Spanish version)
Beer, Michael; Stein, EllenCase HBS-408S30Leadership and People ManagementProvides background on the assessment center used by AT&T to assess managerial potential for upper middle management. Contains assessment reports for two candidates. Raises questions about manpower training and development. Students may be asked which of the candidates has managerial potential and why, and what specific development plans can be suggested.Starting at €8.20
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Kuaishou: Developing a Livestreaming E-Commerce Business
Wei Li; Junfeng Tian; Jianping Liang; Jing Chen; Hubert PunCase IVEY-W26400-EMarketing, StrategyAs a leading short-video social and livestreaming app in China, Kuaishou Technology’s Kuaishou application (app) was facing various challenges, including fierce competition from ByteDance Ltd.’s Douyin. In June 2018, to sustain its long-term growth, KuaisStarting at €8.20
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Gera Developments: Leadership at a Crossroads, Teaching Plan
Wing, Christina R.; Masko, JohnTeaching Note HBS-621109-EKnowledge and CommunicationTeaching plan for case 621018.Starting at €0.00
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The Tencent LeXiang Forum: From Employee Voice to Continuous Innovation
Jianping Liang; Hubert Pun; Taiyuan Wang; Roger WangCase IVEY-W26112-EStrategyThe vice-president at Tencent LeXiang (LeXiang), the enterprise social networking platform of Tencent Holdings Limited (Tencent), had been overseeing the development of the platform from its inception. Since its official launch in 2017, LeXiang had been successfully adopted across a wide range of multinational corporations; it was also popular internally at Tencent, with many employees engaging with their fellow co-workers on the forums.The vice-...Starting at €8.20
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Uber: Competing Globally
MacKay, Alexander J.; Migdal, Amram; Masko, JohnCase HBS-720404-EStrategyThis case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (United States), Bogot (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and re...Starting at €8.20
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BYD: Blockchain-Enabled Green Ecosystem
Jiayuan Han; Hubert Pun; Wenbin Wang; Hang Wei; Ziheng ZhouCase IVEY-9B20M144-EStrategyIn October 2019, BYD Company Limited (BYD), a leading Chinese company in the new energy vehicle industry, was pursuing the goal of building a business ecosystem. The firm and its partners jointly launched a blockchain-enabled green ecosystem that delivereStarting at €8.20
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Allentown Materials Corporation: División de productos electrónicos (B)
Beer, MichaelCase HBS-403S18Leadership and People ManagementSe centra en la estrategia de aplicación y recomendaciones hechas por el grupo de desarrollo de la organización para hacer frente a los problemas de la división. Un reescrito versión de un caso anterior.Starting at €5.74
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Huawei and the U.S.-China Trade War
Ofek, Elie; Masko, JohnCase HBS-520017-EEconomicsIn 2019, Chinese smartphone maker and telecommunications empire Huawei was preparing to launch its new flagship smartphone series, the Mate 30. After years of explosive growth, the previous 18 months had been a challenge for the company. In early 2018, Huawei's planned smartphone launch in the U.S. had failed due to pressure from regulators who cited concerns about the company facilitating Chinese spying. Over the following months, a trade war be...Starting at €8.20