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Retiros de Toyota (A): Llegando a Patinar
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S06MarketingEn el otoño de 2009, Toyota Motor Corporation, una vez venerado por su compromiso con la calidad y la fiabilidad, se enfrentó a una serie de retiros muy publicitados en los Estados Unidos que representan aproximadamente el equivalente a un año de las ventas en uno de sus mercados más importantes. Mientras que el primer retiro de Toyota fue recibida con incredulidad generalizada pero el apoyo permanente de la marca, las revelaciones posteriores y ...Starting at €8.20
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Los Retiros de Toyota (B): El Sr. Toyoda Viaja a Washington
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S07MarketingCaso describe el testimonio ante el Congreso de EE.UU. CEO de la Toyota y la cabeza de sus ventas de motor de Estados Unidos.Starting at €5.74
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Retiros de Toyota (C): Camino Accidentado por Delante
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-513S08MarketingEntre febrero y julio de 2010, las ventas de Toyota se recuperan gracias a la utilización de extensas relaciones públicas y ventas incentivos. Sin embargo, recuerda continúan. Can Toyota contener la marea y corregir sus defectos de organización para hacer frente a los problemas subyacentes?Starting at €5.74
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Toyota Recalls (A): Hitting the Skids
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-511016-EMarketingIn the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While the first Toyota recall was met with widespread disbelief but continuing support for the brand, subsequent revelations and recalls tested the brand's resilience in the U.S. The firm's...Starting at €8.20
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Toyota Recalls (B): Mr. Toyoda Goes to Washington
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-511041-EMarketingCase describes the testimony to the U.S. Congress of the Toyota CEO and the head of its U.S. motor sales.Starting at €5.74
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The Coronavirus (COVID-19) Pandemic and the Global Economy (A)
Cavallo, Alberto F.; Godwin, ChristianCase HBS-720031-EEconomicsIn April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and unprecedented supply and demand disruptions crippled the economy. In response, central banks announced massive lending programs to avoid a financial meltdown, and governments were launching...Starting at €8.20
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The U.S. - China Trade War, Teaching Note
Cavallo, Alberto F.Teaching Note HBS-720012-EEconomicsTeaching note for case 719034.Starting at €0.00
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The U.S. - China Trade War
Cavallo, Alberto F.; Cal, Mariana; Laski, AnneCase HBS-719034-EEconomicsOn December 1, 2018, U.S. President Donald Trump and China's Leader Xi Jinping faced each other across a dinner table during a G20 meeting in Buenos Aires, Argentina. After what Trump called an "amazing and productive meeting," the two leaders announced a truce in the ongoing trade war between their countries, following months of accusations, tariffs, and mounting retaliation. The U.S. agreed to postpone for 90 days an increase from 10% to 25% in...Starting at €8.20
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Toyota Recalls (C): Bumpy Road Ahead
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-511042-EMarketingBetween February and July 2010, Toyota sales recover thanks to the use of extensive PR and sales incentives. Yet recalls continue. Can Toyota stem the tide and correct its organizational flaws to address the underlying issues?Starting at €5.74
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India: State Capacity and Unity in Diversity
Cavallo, Alberto F.; Weinzierl, Matthew C.; Scherf, RobertCase HBS-719061-EEconomicsAs 2018 drew to a close, India prepared to once again carry out the largest democratic exercise in human history, as in less than six months more than 850 million eligible voters would have the chance to choose their representatives to the Lok Sabha-the country's lower house of parliament-and, thus, their country's Prime Minister and cabinet.[i] The election would pit the ruling party-the Bharatiya Janata Party (Indian People's Party, known as th...Starting at €8.20