Default Category
-
Clubb International: Revisiting the Marketing Strategy
Neena Sondhi; Rituparna BasuCase IVEY-9B18A009-EEntrepreneurship, MarketingClubb International Private Limited (Clubb) was a 26-year-old travel goods and accessories firm based in Kolkata, India. The owner believed in a complete ownership model. The firm had come a long way since its beginning and now had close to 200 product offerings. In March 2017, the owner’s son (the second-generation director of Clubb) felt it was time to scale up the business and acquire a leadership position in the market. Clubb had at its core ...Starting at €8.20
-
Doing Deals and Leading Teams at XAF Partners, Teaching Note
Groysberg, Boris; Abbott, Sarah L.; Abrahams, RobinTeaching Note HBS-414060-ELeadership and People ManagementTeaching note for case 413032.Starting at €0.00
-
Kvadrat: Leading for Innovation, Teaching Note
Groysberg, Boris; Abbott, Sarah L.Teaching Note HBS-418088-ELeadership and People ManagementTeaching note for case 413120.Starting at €0.00
-
Transforming Singapore's Public Libraries (Spanish Version)
Hallowell, Roger; Knoop, Carin-Isabel; Neo, Boon SiongCase HBS-810S06EntrepreneurshipEl sistema de Singapur Biblioteca Pública se transformó de ser mediocre en el mejor de clase mundial utilizando la tecnología de la información, gestión progresiva de recursos humanos, y la comercialización se acerca inusual para las agencias gubernamentales.Starting at €8.20
-
Sirona Hygiene Private Limited: Branding in an Intimate Hygiene Space
Rituparna Basu; Neena SondhiCase IVEY-9B21A002-EMarketingSirona Hygiene Private Limited (Sirona Hygiene) started operations in 2015 with its launch of PeeBuddy—a portable urination device for women. For Sirona Hygiene, the first four years had been extremely satisfying, as the company was able to launch five unique products and 15 differentiated products across its three brands—PeeBuddy, Sirona, and BodyGuard. Each brand had its own unique value proposition and operated in a different product space. Th...Starting at €8.20
-
Kvadrat: Leading for Innovation
Groysberg, Boris; Abbott, Sarah L.Case HBS-413120-ELeadership and People ManagementIn 2013, Anders Byriel, CEO of the family-owned Danish textiles company, Kvadrat, considered the firm's strategic plan. In 2000, Byriel and Mette Bendix, Kvadrat's Product Director, had taken over management of the company from their fathers, who had founded Kvadrat in the 1960s. Byriel and Bendix had joined Kvadrat in 1992, and since that time, Kvadrat had grown from 19 million in annual sales to over 86 million. It had expanded its focus ...Starting at €8.20
-
Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication, Teaching Note
Groysberg, Boris; Abbott, Sarah L.; Abrahams, RobinTeaching Note HBS-414006-ELeadership and People ManagementHindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee communication that HPCL introduced as part of its effort to adapt to increased market competition during the early 21st century. The TN focuses on three key themes presented in the case: ...Starting at €0.00
-
Remaking Singapore
Porter, Michael E.; Neo, Boon Siong; Ketels, Christian H.M.Case HBS-710483-EStrategyLooking through the lenses of both macro and micro economic policy, this case examines how Singapore has achieved such stellar success throughout its history, from independence through 2008. The case discusses the different policy choices the Singaporean government has made as well as how the government's structure has aided development.Starting at €8.20
-
Nurture.farm: Sustainable Agriculture Management through Smart Information Technologies
Arpan Kumar Kar; Rituparna Basu; Rohit Kumar JanaCase IVEY-W28483-EInformation Technologies, StrategyEstablished in 2020, Nurture.farm was a digital platform that focused on reimagining the next generation of sustainable technology-based solutions for agriculture. In June 2021, Nurture.farm’s chief executive officer Dhruv Sawhney and his team recognized a grave problem in northern India. Environmental hazards were being created from mass rice stubble burning, which was an inexpensive and quick way for farmers to clear their field for the next cr...Starting at €8.20
-
Saregama India Ltd.: Repositioning the Value Proposition
Rituparna Basu; Neena SondhiCase IVEY-9B19A054-EMarketing, StrategySaregama India Limited (Saregama), a 117-year-old music company, was on a growth trajectory. Its third-quarter financial results in 2017–2018 had shown unprecedented growth. Over the previous three years, Saregama had converted its conventional copyrighteStarting at €8.20