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Bumbox: Choosing a Business Model for a Start-Up
Doreen KumCase IVEY-9B20A053-EEntrepreneurship, Marketing, StrategyIn early 2015, the chief executive officer of Bumbox Logistics Private Limited (Bumbox) faced a challenge. The company, launched in Singapore, provided smart lockers for use by delivery companies and consumers to ensure the safe and timely receipt of onliStarting at €8.20
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Ronds: A Pioneer in a Blue Ocean (A)
Doreen Kum; Qizhang Liu; Bin DingCase IVEY-9B20A011-EEntrepreneurship, Marketing, StrategyRonds Science & Technology Incorporated Company (Ronds) was a leading smart solutions provider in China’s machine condition monitoring market. Since its establishment, 10 years earlier, the high-tech company’s monitoring and diagnostic solutions have been implemented across various industries, with the strongest foothold in the wind energy industry. However, the co-founder and chairman of Ronds observed that most Chinese industrial enterprises we...Starting at €8.20
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Colgate: Regaining Leadership in India's Sensitive Teeth Market
Doreen KumCase IVEY-9B15A057-EMarketing, StrategyIn April 2013, Colgate-Palmolive, a long-term front runner in a consumer goods business that specialized in oral care products, lost its dominance for the sensitive teeth toothpaste market in India. It was a dominance that Colgate-Palmolive had managed to build over the years by being a first mover and by leveraging its reputation as a leader in oral care products. However, new global and local competitors entered the market with diverse product ...Starting at €8.20
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Alibaba se vuelve una empresa pública (B)
Palepu, Krishna G.; Srinivasan, Suraj; Wang, Charles C.Y.; Lane, DavidCase HBS-116S12Accounting and ControlActualización sobre evolución de la acción de Alibaba Group y eventos relacionados en el año siguiente su reunión de septiembre 2014 IPO.Starting at €5.74
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Olympus (A), Teaching Note
Lorsch, Jay W.; Srinivasan, SurajTeaching Note HBS-114072-ELeadership and People ManagementTeaching Note for 413040. As 2012 approached the woes of the financial crisis seemed to be fading, companies were resuming business as usual and some of the scrutiny on corporate governance practices began to recede as well. That is until another major financial scandal emerged in Japan in the fall of 2011. It was slowly revealed that the 92-year-old camera and medical photo-imaging company, Olympus, had been hiding its losses for more than a dec...Starting at €0.00
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Alibaba Goes Public (A)
Palepu, Krishna G.; Srinivasan, Suraj; Wang, Charles C.Y.; Lane, DavidCase HBS-115029-EAccounting and ControlIn 2014 Alibaba debuted on the New York Stock Exchange, creating not only the largest IPO in history but this initial desire to list on the Hong Kong Stock Exchange was denied due to the company's desire to preserve its partner's control over decision rigStarting at €8.20
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Alibaba Goes Public (A), Teaching Note
Palepu, Krishna G.; Srinivasan, Suraj; Wang, Charles C.Y.Teaching Note HBS-116034-EAccounting and ControlTeaching note for case 115029.Starting at €0.00
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Darby's Investment in Sirma: Professionalizing an Entrepreneurial Firm
Srinivasan, Suraj; Kuzucu, ErenCase HBS-117033-EAccounting and ControlIn March 2010, Burak Dalg n (HBS MBA 2004) led private equity firm Darby's investment in S rma, a local Turkish water and beverage company. S rma was owned and managed by members of two Turkish business families. The existing management, while being highly entrepreneurial, had paid less attention to managing the company in a professional manner, leading to a highly leveraged balance sheet and a significant need for financing. After the investm...Starting at €8.20
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WWF-Singapore: Promoting Sustainable Seafood
Doreen KumCase IVEY-W28199-EMarketing, StrategyIn February 2021, the responsible seafood program officer for World Wide Fund for Nature Singapore (WWF-Singapore) was looking to encourage a collective change in the consumption of sustainable seafood. Promoting sustainable seafood in Singapore, however, had not been easy. Due to cultural influences and the nature of seafood trading, driving a change in the sourcing and consumption of seafood among stakeholders required significant effort and cr...Starting at €8.20
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Vibrance Kegel Device: Capturing Mindshare
Doreen KumCase IVEY-9B16A021-EEntrepreneurship, Marketing, StrategyThe Vibrance Kegel Device (VKD) was an intra-vaginal device that helped women correctly identify and strengthen their pelvic floor muscles to prevent and improve health issues related to urinary incontinence, back pain, and sexual dysfunction. The VKD was owned and marketed by Bioinfinity, a three-person, start-up company based in Malaysia. Despite being an innovative and award-winning product, its marketing strategy was challenging as its target...Starting at €8.20