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Long Wang Sha Tan Ku Company
Peter C. Bell; Anna Galica; Vincent Fung; Lothair Ling; Pik-Kei Osburga ChanCase IVEY-9B09E008-ECorporate Governance, StrategyThe chief operation officer (COO) of Long Wang Sha Tan Ku Company, a boardshorts manufacturer based in Shanghai, China, was expected to present a plan to improve the company's profitability through adjustments to the company's operations. There were at least three possible paths to increase profitability. First, reviewing how production was scheduled between the company's two manufacturing facilities. Second, since the company operated at capacit...Starting at €8.20
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DD Traders: Sourcing for DEMDACO
Peter C. Bell; Carolyn Glasow; Julia HoCase IVEY-9B11E035-ECorporate Governance, StrategyDD Traders was the Asian branch of DEMDACO, a privately held company that wholesaled unique gift products that were marketed and distributed to the specialty retail channel in the United States and some international markets. Carolyn Glasow recognized an opportunity to leverage a quantitative approach to sourcing future allocations across vendors that would also improve the short-term demand transparency that was provided to the company’s key bus...Starting at €8.20
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Intel Asia-Pacific: The Catch & Win Campaign
Peter C. Bell; John Lyons; Peter Dingle; Ash SupersadCase IVEY-9B13E023-ECorporate Governance, StrategyThe head of Data Marketing Analytics and Mobile for Intel Asia-Pacific was reviewing the proposed media plan for the Catch & Win 2.0 campaign. The media purchase needed to be finalized quickly in order to be included in the current quarter’s budget, but he could not help feeling that the proposed spend across the markets and advertising types could be used more effectively. He thought that the key was to use the company’s own experience and data ...Starting at €8.20
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Sinofert Holdings Limited: Urea Distribution Planning
Peter C. Bell; Mehmet A. Begen; Duan Changshan; Fiona Yiu; Jeremy ChengCase IVEY-9B13E027-ECorporate Governance, StrategySinofert Holdings Limited, the largest comprehensive fertilizer enterprise in China, is trying to improve the profitability of its urea business. The company has invested a great deal of time and money but still reported losses in 2007 and 2009 and only a small profit in 2008. Sinofert both manufactures urea and purchases it from external suppliers, as well as distributing it to the provinces. Manufacturing costs, transportation costs, market pri...Starting at €8.20
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Easy Business Company Limited: Analisis de Costos Para un Nuevo Empredimiento de una Pequena Empres (Spanish version)
Peter C. Bell; Peter YuanCase IVEY-9A99BS33Accounting and Control, Entrepreneurship, StrategyUna ejecutiva de ventas de 23 anos se encuentra analizando la posibilidad de renunciar a su puesto en una multinacional de muebles de oficina por una discusion acerca de su remuneracion. Un amigo le ha sugerido comenzar su propia empresa: una agencia de seleccion de personal. La ejecutiva de ventas habia conocido algunos gerentes de recursos humanos y gerentes operativos a traves de los anos; sin embargo, ella se daba cuenta que era un mercado mu...Starting at €8.20
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Akin Ongor's Journey, Teaching Note
Kanter, Rosabeth Moss; Bird, MatthewTeaching Note HBS-310067-ELeadership and People ManagementTeaching Note for [306072].Starting at €0.00
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Jimmy Choo
Keinan, Anat; Crener, SandrineCase HBS-515073-EMarketingJimmy Choo is a British luxury accessories brand, specializing in shoes, handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly acquired a sophisticated clientele. The brand's reputation as a celebrity favorite helped fuel its rapid international expansion and in the early 2010s Jimmy Choo had a store netwo...Starting at €8.20
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Piramal e-Swasthya (A): Attempting Big Changes for Small Places - in India and Beyond, Teaching Note
Kanter, Rosabeth Moss; Bird, MatthewTeaching Note HBS-311132-ETeaching Note for 311132.Starting at €0.00
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Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand
Keinan, Anat; Crener, Sandrine; Xu, Jing; Borgerson, Janet; Schroeder, Jonathan; Wu, ZhiyanCase HBS-517032-EMarketingThe case traces the birth of Shang Xia, a joint venture between the Herm s Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China's 5,000-year-old cultural heritage and leverage Chinese craftsmanship to design contemporary products. Describing the brand evolution over its first eight years of existence, the case allows for an exploration of the challenges associated wi...Starting at €8.20
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1436: The First Pure Chinese Luxury Fashion Brand
Keinan, Anat; Crener, Sandrine; Chang, Hannah H.Case HBS-517100-EMarketingThe case traces the birth of 1436, a new luxury brand specialized in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The brand name was inspired by the measurement of superfine baby cashmere fibre (14 micrometers in diameter and 36 millimeters in length). It is estimated that only 2 out of 1,000 grams ...Starting at €8.20