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Nintendo: Game On!
Parul Purwar; Andrew Karl DeliosCase IVEY-9B16M158-EStrategyIn 2015, Nintendo—the iconic Japanese video game company—was faced with the decade-long challenge of responding to an industry that had changed in ways it had not anticipated. Under its new president, Nintendo had to contend with large-scale changes in the global gaming market. By not adapting to changing customer needs, Nintendo had lost the customer loyalty it had once enjoyed, as was evident from the decline in the number of units sold. It fac...Starting at €8.20
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The Healthcare and Pharmaceutical Industries in China
Andrew Karl Delios; Parul PurwarCase IVEY-9B16M226-EStrategyThis industry note details the state of the healthcare and pharmaceutical industries in China in 2012. It has details on the size of the respective industries, their growth, their regulation and key political actors, as well as information and analysis on other important stakeholders in the pharmaceutical and health care sectors in China in the 2010s. The level of detail is high, as is the complexity of information presented. The note can be used...Starting at €8.20
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Best Buy Co., Inc.: Customer-Centricity, Teaching Note
Lal, RajivTeaching Note HBS-509074-EMarketingTeaching Note for [506055].Starting at €0.00
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Dubai Duty Free
Lal, Rajiv; Kiron, DavidCase HBS-511034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In mid-February 2009, Dubai Duty Free Managing Director Colm McLoughlin received the January sales report. He left the report lying on his desk unopened and went to walk around the shops as he did every morning. When he returned, he sat down at his desk, looked at the cover of the report, then called his wife, Breeda, to confirm that they were hosting a dinner party that wee...Starting at €8.20
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The Universalization of L Oreal
Lal, Rajiv; Knoop, Carin-IsabelCase HBS-513001-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2010, half of the world's cosmetics sales came from the so-called emerging markets for the first time; L'Or al opened three new subsidiaries, in Egypt, Pakistan, and Kazakhstan; and the Paris, France-based cosmetics and personal care powerhouse declared its intention to double its consumer base to two billion and increase its share of sales from emerging markets. CEO Jea...Starting at €8.20
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SANY: Going Global
Lal, Rajiv; Lippert, Stefan; Dai, Nancy Hua; Deng, DiCase HBS-513058-EMarketingApril 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), S...Starting at €8.20
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SANY: Going Global, Teaching Note
Lal, RajivTeaching Note HBS-513080-EMarketingTeaching Note for 513058Starting at €0.00
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Tanpin Kanri: Práctica Minorista de Seven-Eleven Japan
Lal, Rajiv; Han, ArarCase HBS-507S06MarketingToshifumi Suzuki, presidente y CEO de los Siete y me Holding Co., fue ampliamente reconocido como el cerebro detrás de aumento espectacular de Seven-Eleven Japón. Aunque Seven-Eleven Japón comenzó como un pequeño licenciatario de la cadena de tiendas estadounidense 7-Eleven, Inc. (entonces Southland Corp.) en 1974, se convirtió en el mayor minorista taquillera en Japón, eclipsando las ventas de su entonces los padres Ito-Yokado . Para el año 2005...Starting at €8.20
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AdNike Pharmaceuticals: A Foreign CEO in China
Parul Purwar; Andrew Karl DeliosCase IVEY-9B16M225-EStrategyIn 2012, the incoming general manager for AdNike Pharmaceutical’s operations in China faced a major challenge. AdNike was a leading global pharmaceutical company that had been in China for over 40 years. However, its performance in the country had been worse than expected. In the most recent half-decade of its operations in China, AdNike faced a changing regulatory environment that was becoming more challenging to navigate. Also, local competitor...Starting at €8.20
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Pokémon GO: Game On!
Parul Purwar; Andrew Karl DeliosCase IVEY-9B16M187-EStrategyThis case is a supplement to Nintendo: Game On! Released in July 2016, Pokémon GO was a location-based virtual reality mobile game in which players needed to locate and capture virtual creatures from the Pokémon family. Although it was a revolutionary concept, would its release mark a change in Nintendo’s recent history of continuous decline in revenues and profits? Supplement for product 9B16M158.Starting at €8.20