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The Art of Managing Complementors (Spanish version)
Yoffie, David B.; Kwak, MaryArticle HBS-R0609EStrategyhard power (inducements or coercion to get what you want) and soft power (persuasion through indirect means to get others to want what you want). The authors explain how to build both hard power and soft, illustrate the strengths and limits of each, and offer guidelines for choosing one over the other. Conflict among complementors is inevitable, but together, hard and soft power can help companies manage the dark side of complementor relationshi...Starting at €8.20
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What's Your Google Strategy? (Spanish version)
Hagiu, Andrei; Yoffie, David B.Article HBS-R0904FStrategy(1) Whether to play with existing MSPs, build their own platform, or do both; (2) once they've concluded that at least one third-party MSP can benefit their business, deciding how many to join; and (3) figuring out how to play - that is, which features or services they should adopt and which they should reject in order to maintain their company's competitive advantage. Some companies that lack the power to influence an MSP's actions may have few...Starting at €8.20
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Best Buy Co., Inc.: Customer-Centricity, Teaching Note
Lal, RajivTeaching Note HBS-509074-EMarketingTeaching Note for [506055].Starting at €0.00
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Dubai Duty Free
Lal, Rajiv; Kiron, DavidCase HBS-511034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In mid-February 2009, Dubai Duty Free Managing Director Colm McLoughlin received the January sales report. He left the report lying on his desk unopened and went to walk around the shops as he did every morning. When he returned, he sat down at his desk, looked at the cover of the report, then called his wife, Breeda, to confirm that they were hosting a dinner party that wee...Starting at €8.20
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The Universalization of L Oreal
Lal, Rajiv; Knoop, Carin-IsabelCase HBS-513001-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2010, half of the world's cosmetics sales came from the so-called emerging markets for the first time; L'Or al opened three new subsidiaries, in Egypt, Pakistan, and Kazakhstan; and the Paris, France-based cosmetics and personal care powerhouse declared its intention to double its consumer base to two billion and increase its share of sales from emerging markets. CEO Jea...Starting at €8.20
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SANY: Going Global
Lal, Rajiv; Lippert, Stefan; Dai, Nancy Hua; Deng, DiCase HBS-513058-EMarketingApril 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), S...Starting at €8.20
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SANY: Going Global, Teaching Note
Lal, RajivTeaching Note HBS-513080-EMarketingTeaching Note for 513058Starting at €0.00
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Coffee Wars in India: Caf Coffee Day Takes on the Global Brands, Teaching Note
Yoffie, David B.Teaching Note HBS-714449-EStrategyTeaching Note for 714409.Starting at €0.00
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Coffee Wars in India: Caf Coffee Day 2015
Yoffie, David B.; Tahilyani, RachnaCase HBS-715445-EStrategyThis case is an update of "Coffee Wars in India: Caf Coffee Day 2013." It explores Caf Coffee Day's progress after Starbuck's entry into India and the decisions it faces in 2015.Starting at €8.20
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Coffee Wars in India: Starbucks 2015
Yoffie, David B.; Tahilyani, RachnaCase HBS-715453-EStrategyThis case examines the progress made by Starbucks in its first two years of operation in India.Starting at €8.20