Default Category
-
How to Bounce Back from Adversity (Spanish version)
Margolis, Joshua D.; Stoltz, Paul G.Article HBS-R1001ELeadership and People Managementhow to manage corporate transformation, what we understand about personal resilience, whether the United States can reclaim its leadership role in innovation and invention, and how executives in strategy and marketing are reconceiving the work they do.Starting at €8.20
-
Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
-
Creating and Capturing Value in a Social Network (Spanish version)
Gupta, Sunil; Han, SangmanCase HBS-510S22MarketingIn May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999 and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and $95 million revenue--$65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from adv...Starting at €8.20
-
InMobi: Reimagining Mobile Advertising
Gupta, Sunil; Chaturvedi, SaloniCase HBS-516030-EMarketingInMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue 8 times by 2018. Visually identified by a mascot, Miip seeks to re-imagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as a friend would. As the CEO and co-founder Naveen Tewari introduces the product in...Starting at €8.20
-
Enpara.com: Digital Bank at a Crossroad
Gupta, Sunil; Kuzucu, ErenCase HBS-518030-EMarketingIn March 2017, Elsa Pekmez Atan (MBA 2004), was wondering about the future of Enpara.com, a digital-only banking platform of QNB Finansbank. Since its launch in October 2012, Enpara had been successful in attracting over 600,000 customers by appealing to digital savvy, middle-class customers that QNB Finansbank was lacking for a long time. By the end of 2016, it accounted 16% of QNB Finansbank's deposits. With the support of the top management, A...Starting at €8.20
-
TripAdvisor, Teaching Note
Gupta, SunilTeaching Note HBS-512108-EMarketingTeaching Note for 511004.Starting at €0.00
-
Sonia Millar: Negotiating for the C-Suite
Margolis, Joshua D.; Donnellon, AnneCase HBS-920555This case addresses the nuances of gender dynamics and career progression at the top of the organization, where even women who have strong leadership expertise, experience, and alliances with powerful male colleagues still get stuck. Told from the point of view of Sonia Millar, the case explicitly presents two significant challenges:Starting at €8.20
-
Mekelle Farms: Poultry Entrepreneurship in Ethiopia
Lee, H; Kennedy, M; Elist, JCase SGSB-IDE05-EInnovation and ChangeAfter deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government relations, and other key challenges that are common to entrepreneurs operating in an emerging market context. The partners identify Ethiopia as a country in which to build their business because of its favorable investment climate, and they decide to ...Starting at €8.20
-
Proximity Designs
Hattendorf, L; Kennedy, M; de, Clara, L; Yin, LiCase SGSB-IDE06-EInnovation and ChangeIn early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company’s operations to Indonesia and the Philippines, two key markets in Southeast Asia. Having successfully rolled out ZipDial solutions in Bangladesh and Sri Lanka – from their primary market in India – they planned to accelerate expansion into selected markets in the region. Through its proprieta...Starting at €8.20
-
Proximity Designs - Teaching Note
Hattendorf, L; Kennedy, M; de, Clara, L; Yin, LiTeaching Note SGSB-IDE06TN-EInnovation and ChangeIn early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company’s operations to Indonesia and the Philippines, two key markets in Southeast Asia. Having successfully rolled out ZipDial solutions in Bangladesh and Sri Lanka – from their primary market in India – they planned to accelerate expansion into selected markets in the region. Through its proprieta...Starting at €0.00