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SF Express: Data Wars
Xin (Shane) Wang; Jiaxin (Crystal) Wang; Willow YangCase IVEY-9B18E012-EInformation Technologies, StrategySF Express Group Co. Ltd. (SF Express) was a leading express delivery and logistics solutions provider in China. In May 2017, SF Express became involved in a dispute with the logistics-tracking platform Cainiao Network Technology (Cainiao), which was controlled by Alibaba Group Holding Limited. SF Express and Cainiao were the two largest players in China’s express delivery market. The dispute, which involved an SF Express–affiliated smart package...Starting at €8.20
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Naked Retreats: Evolution of a Brand
Huimin Tan; Xin (Shane) Wang; Fang Wan; Daiwei WuCase IVEY-9B18A059-EEntrepreneurship, Marketing, StrategyNaked Retreats, a hotel management company that adhered to a localized brand positioning strategy, made its debut in the Chinese hotel market in 2007. To allow customers to experience the restorative effects of closeness to nature, it launched Naked Stables, the first resort in China to have obtained a Leadership in Environmental Energy Design (LEED) Platinum certification. The founder of Naked Retreats, Grant Horsfield, was a South African who f...Starting at €8.20
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How Companies Can Profit from a "Growth Mindset"
Harvard Business ReviewArticle HBS-F1411A-EStrategyPsychologist Carol Dweck's work on "mindset" has been hugely influential in fields such as education and sports training, and her 2006 book Mindset was a bestseller. Some people, Dweck has argued, view talent as a quality they either possess or lack, and thus have a "fixed mindset"; others, with a "growth mindset," consistently see potential to develop new skills. Now she is extending her work on mindset to organizations. This article describes h...Starting at €8.20
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How to Make the Most of Omnichannel Retailing
Harvard Business ReviewArticle HBS-F1607A-EMarketingOne of the biggest challenges for brick-and-mortar retailers is competing with online-only sellers such as Amazon. The conventional "omnichannel" strategy is to encourage consumers to shop across channels. But few retailers have closely examined the profitability of such efforts, and they typically pay little attention to how far a customer lives from the store. New research led by Temple University's Xueming Luo shows that distance is a crucial ...Starting at €8.20
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The Alibaba Group and Online to Offline (O2O) Sales
Neil Bendle; Xin (Shane) Wang; Xiaoqian (Vivian) ChenCase IVEY-9B15A035-EMarketing, StrategyIn the fall of 2014, the Alibaba Group, an e-commerce company that operates domestic and international marketplaces and provides Internet-based services from its headquarters in Hangzhou, China, startled the world with its record-breaking initial public offering on the New York Stock Exchange. The company’s business plan differs from other major Internet companies such as Amazon and eBay by its strategies that are tailored to the particular circu...Starting at €8.20
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Uber: Managing a Ride in China
Xiaoke Xu; Xin (Shane) Wang; Neil BendleCase IVEY-9B15A047-EMarketing, StrategyAs the ride-sharing app, Uber, expands into China, it is confronted by government regulatory concerns and local competition, while also facing opportunities generated by a fast-growing emerging market and aided by local collaborators. Uber endeavours to take the lead in the market, but, as the newcomer, it needs to make many decisions. The case study highlights China’s online chauffeuring market and the challenges facing Uber. As students attempt...Starting at €8.20
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Uber: Managing a Ride in China (Spanish version)
Xiaoke Xu; Xin (Shane) Wang; Neil BendleCase IVEY-9B15AS047Marketing, StrategyAs the ride-sharing app, Uber, expands into China, it is confronted by government regulatory concerns and local competition, while also facing opportunities generated by a fast-growing emerging market and aided by local collaborators. Uber endeavours to take the lead in the market, but, as the newcomer, it needs to make many decisions. The case study highlights China’s online chauffeuring market and the challenges facing Uber. As students attempt...Starting at €8.20
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When All the World's a City
Harvard Business ReviewArticle HBS-F1206Z-EEconomicsUrban growth projections for 2020 show a dramatic expansion of industrial corridors and population centers, predominantly in southern and eastern Asia. This map compares those projections with the landscape in 1990. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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The Science of Sensory Marketing
Harvard Business ReviewArticle HBS-F1503A-EMarketingThe past year has brought a rush of interest among academics in how sensory inputs influence consumers on deep, non-conscious levels--and companies are starting to put these findings to use. One example is Dunkin' Donuts: In a highly successful campaign in Korea, an atomizer released a coffee aroma in public buses whenever the company jingle was played, increasing visits and sales in nearby stores. Another is BMW, which mikes engine sounds throug...Starting at €8.20
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Measuring the Return on Character
Harvard Business ReviewArticle HBS-F1504A-EWe're never surprised to hear about unethical executives whose lapses eventually ruin their careers and companies. But is the opposite true? Do highly principled leaders and their organizations perform especially well? The answer is yes, according to new research by the leadership consultancy KRW International. CEOs whose employees gave them high marks on four key traits--integrity, responsibility, forgiveness, and compassion--had an average retu...Starting at €8.20