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Wooden Bakery: Should It Enter the U.S. Market
Hagop Panossian; Dima JamaliCase IVEY-9B16M128-EEntrepreneurship, StrategyA leading family-owned Lebanese bakery-convenience store chain, Wooden Bakery, was in the process of deciding the company’s next options for growth in Lebanon and in the Gulf Cooperation Council countries. The owner was pondering the use of aggressive growth strategies such as franchising and area-development franchising. Additionally, the founder of the company and its board members were facing the biggest decision in the company’s history as th...Starting at €8.20
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BLC Bank and the Quest for Women's Empowerment in MENA
Farah Matar; Dima JamaliCase IVEY-9B15M106-EEntrepreneurship, StrategyIn 2010, the assistant general manager and head of strategic development at Lebanon’s BLC Bank attended the annual summit of the Global Banking Alliance for Women, a leading organization of financial institutions that drove the creation of women’s wealth worldwide. On her return to Beirut, she encouraged her bank to capitalize on the inclusion of women as a relevant differentiator from both a business and societal perspective. The result of resea...Starting at €8.20
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Cancer Screening in Japan: Market Research and Segmentation
Quelch, John A.; Rodriguez, MargaretCase HBS-514057-EMarketingSince founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained constant. Jun and Yoshiki applied marketing research techniques to increase the screening rate for breast cancer, a disease which killed over 12,000 Japanese women in 2011. Cancer screening...Starting at €8.20
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Vision 2020: Takeda and the Vaccine Business
Quelch, John A.; Rodriguez, MargaretCase HBS-514084-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003 and chief executive in 2009. By 2013, Takeda was in the midst of implementing its new Vision 2020 plan, a s...Starting at €8.20
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Partnership for Lebanon and Cisco Systems: Promoting Development in a Post-war Context
Dima JamaliCase IVEY-9B11M050-EStrategyThe project manager of the Partnership for Lebanon (PFL) and Cisco Systems’s regional director of corporate affairs for the Middle East and Africa met in September 2009, three years after the PFL was first initiated. The meeting primarily revolved around the challenge of sustainability and what useful suggestions they could put forward to their partners to ensure that the projects initiated through the PFL were not dependent on the continuous inv...Starting at €8.20
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Kaweyan: Female Entrepreneurship and the Past and Future of Afghanistan
Jones, Geoffrey G.; Lemmon, Gayle TzemachCase HBS-811023-EEntrepreneurshipExplores the challenges of female entrepreneurship in Afghanistan through the case of Kemeli Sediqi, who built a business under the Taliban, and founded a consultancy in 2004. The case positions Sediqi's experiences against the background of Afghanistan's turbulent history, with a focus on the contested role of women in Afghani society.Starting at €8.20
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The Slingshot: Improving Water Access
Quelch, John A.; Knoop, Carin-Isabel; Rodriguez, MargaretCase HBS-514007-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2012, over 750 million people around the globe lacked access to safe drinking water. Dean Kamen, inventor of the Segway, sought to bring fresh water to poor and rural areas with the Slingshot, a water purification device. Kamen's challenge was to identify ways to distribute the Slingshot to areas where it was most needed. A partnership with the Coca-Cola Company helped Ka...Starting at €8.20
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Rana Plaza: Workplace Safety in Bangladesh (A) and (B), Teaching Note
Quelch, John A.; Rodriguez, MargaretTeaching Note HBS-514062-EMarketingTeaching Note for 514034 and 514035.Starting at €0.00
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Kaweyan: Female Entrepreneurship and the Past and Future of Afghanistan (B)
Jones, Geoffrey G.; Lemmon, Gayle TzemachCase HBS-316070-EEntrepreneurshipThis B case takes up the story of the Afghan female entrepreneur Kamila Sidiqi between 2009 and 2015. The case opens with U.S. Secretary of State John Kerry praising her achievements at a State Department dinner in March 2015 for the newly elected President of Afghanistan, Ashraf Ghani. It describes the growth of her Kaweyan firm, which diversified into dried fruit processing and a cab service, against a background of some economic and social pro...Starting at €5.74
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Shankaboot: Extending the Web Series from Lebanon to Other Arab Countries
Lina Daouk-Oyry; Dima JamaliCase IVEY-9B13M106-EStrategyShankaboot, the world’s first Arabic-language web series, was created in Lebanon as a social development project carrying forward the following message: “to defy traditions and explore taboos. The overarching vision was to use the web to create a forum for raising awareness, sharing alternative viewpoints and generating constructive discussions about the social issues that were often experienced by Arab youth, but which no one dared to speak up a...Starting at €8.20