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Clubb International: Revisiting the Marketing Strategy
Neena Sondhi; Rituparna BasuCase IVEY-9B18A009-EEntrepreneurship, MarketingClubb International Private Limited (Clubb) was a 26-year-old travel goods and accessories firm based in Kolkata, India. The owner believed in a complete ownership model. The firm had come a long way since its beginning and now had close to 200 product offerings. In March 2017, the owner’s son (the second-generation director of Clubb) felt it was time to scale up the business and acquire a leadership position in the market. Clubb had at its core ...Starting at €8.20
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Wanxiang Group: A Chinese Company's Global Strategy (C)
Kirby, William C.; Wang, YuanzhuoCase HBS-318091-EThis case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership.Starting at €5.74
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TerraPower
Sahlman, William A.; Nanda, Ramana; Lassiter, Joseph B.; McQuade, JamesCase HBS-813108-EEntrepreneurshipJohn Gilleland, CEO of TerraPower, returned to his office after a lengthy meeting with potential investors. It was October 2012, and TerraPower was in the process of raising a $200M Series C round to finance the ongoing development of its next-generation nuclear reactor. Though early in the fundraising process, Gilleland noted that this most recent conversation was similar to conversations with other interested cleantech growth equity investors. ...Starting at €8.20
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Carbon Engineering
Lassiter, Joseph B.; Misra, SidCase HBS-814040-EEntrepreneurshipDr. David Keith, President of Carbon Engineering, a company based in Calgary, Alberta, is commercializing a technology to capture carbon dioxide (CO2) from the atmosphere. The company plans to market the captured CO2 to produce low carbon transportation fuels in markets such as California where regulation, derived from a state law designed to manage climate change, restricts the maximum carbon intensity of transportation fuel.Starting at €8.20
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Husk Power: Scaling the Venture
Roth, Benjamin N.; Lassiter, Joseph B.; Rigol, NataliaCase HBS-819069-EEntrepreneurshipIn January 2018, Husk Power had just raised $20 million to scale operations for a second time. From 2007 through 2013, Husk built 80 biomass waste (primarily rice husk from rice mills) plants that provided electricity to 250,000 villagers and shop owners spread across 350 villages in India and Africa.
By 2015, Husk underwent a major pivot. Rather than a rural electrification vision aimed at providing power to rural households through biomass...Starting at €8.20
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Sirona Hygiene Private Limited: Branding in an Intimate Hygiene Space
Rituparna Basu; Neena SondhiCase IVEY-9B21A002-EMarketingSirona Hygiene Private Limited (Sirona Hygiene) started operations in 2015 with its launch of PeeBuddy—a portable urination device for women. For Sirona Hygiene, the first four years had been extremely satisfying, as the company was able to launch five unique products and 15 differentiated products across its three brands—PeeBuddy, Sirona, and BodyGuard. Each brand had its own unique value proposition and operated in a different product space. Th...Starting at €8.20
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Wenzhou Kangning Hospital: Changing Mental Healthcare in China (B)
Kirby, William C.; Zhang, Wei; Wang, Yuanzhuo; Dai, Nancy HuaCase HBS-318077-EThis case updates Wenzhou Kangning Hospital Co, Ltd.'s activities since its IPO in late 2015, focusing on its strategy and growth since the IPO and challenges for the future.Starting at €5.74
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HNA Group: Global Excellence with Chinese Characteristics (B)
Kirby, William C.; Wang, YuanzhuoCase HBS-318090-EKnowledge and CommunicationThis case provides a brief overview of the success and challenges of the HNA Group between 2015 and late 2017 when it grew rapidly through global acquisitions to became a Fortune 170 company. How would HNA face the challenges of being a truly global and prominent company in an era of increasing scrutiny of big businesses?Starting at €5.74
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Outrageous Ambition: Duke University
Kirby, William C.; Wang, YuanzhuoCase HBS-318043-EDuke University had grown from an one room school house in rural North Carolina in 1859 to one of the leading research universities in the U.S. and the world. Since the late 1950s, Duke's leaders had consciously used the process of strategic planning to guide the development of the university as a whole, building up programs in interdisciplinarity and initiating ambitious projects in internationalization. Under the leadership of President Richard...Starting at €8.20
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Wenzhou Kangning Hospital: Changing Mental Healthcare in China
Kirby, William C.; Zhang, Wei; Wang, Yuanzhuo; Dai, Nancy HuaCase HBS-318054-EThe city of Wenzhou in the Province of Zhejiang, long known in China for entrepreneurship, now hosts the country's largest privately owned mental health hospital group. This case traces the development of Wenzhou Kangning Hospital Co, Ltd. from founding to just before its initial public offering to illustrate the extraordinary entrepreneurship happening in China's healthcare space. It highlights the challenges of China's mental health sector and ...Starting at €8.20