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Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B16A025-EMarketing, StrategyIn June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestlé’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestlé recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestlé retain its considerable...Starting at €8.20
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U.S. Export-Import Bank and the Three Gorges Dam (A) (Spanish Version)
Lodge, George C.; Reavis, CateCase HBS-907S04EconomicsDescribe el dilema Martin Kamarck enfrentó como presidente del Eximbank en la posibilidad de ofrecer a las empresas estadounidenses Financiación para el proyecto de las Tres Gargantas de China.Starting at €8.20
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Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B15A028-EMarketing, StrategyThe chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviatio...Starting at €8.20
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Nuclear Power & the Language of Diplomacy: Negotiating a Game-Changing Nuclear Trade Agreement with India Sequel
Burns, R. Nicholas; Varley, PamelaCase HBS-HKS891-ESupplement for HKS890Starting at €8.20
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Measured Approach: TEGV Assesses its Performance & Impact, Teaching Plan
Laidler-Kylander, Nathalie; Varley, PamelaTeaching Note HBS-KS1043-ETeaching plan for KS1042.Starting at €0.00
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Ekohealth: Developing Price Structures
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B14A057-EEntrepreneurship, Marketing, StrategyFounded in 2011 in Mumbai, India, Ekohealth Management Consultants Private Limited helped its subscribing members by negotiating bulk discounts with hospitals for all planned surgeries and reducing their monthly bills by suggesting low-cost generic drugs rather than expensive brand names. It ensured ethical health care practices by removing the referral fees doctors routinely demanded from hospitals, pathology clinics, pharmaceutical companies an...Starting at €8.20
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Comedy Nights with Kapil: Maintaining Value Creation
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B14A056-EMarketing, StrategyBy the end of its first season in spring 2014, “Comedy Nights with Kapil” had become India’s top rated comedy television serial in the nonfiction category. Each episode invited celebrities from Bollywood or sports teams as guests to promote their upcoming movies or ventures. The show had developed its target market and had entered the maturity stage of its business life cycle. What might be future value creation business strategies for the show t...Starting at €8.20
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Nuclear Power & the Language of Diplomacy: Negotiating a Game-Changing Nuclear Trade Agreement with India
Varley, Pamela; Burns, R. NicholasCase HBS-HKS890-EThis decision-forcing case focuses on a diplomatic challenge faced by US Undersecretary of State for Political Affairs Nicholas Burns and Indian Foreign Secretary Shyam Saran between April and July 2005: the writing of a 400-word joint statement and framework agreement that-if they were successful--would be the first step in a very complex negotiation between the United States and India to establish a civil nuclear trade pact. The bulk of the ca...Starting at €8.20
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Measured Approach: TEGV Assesses its Performance & Impact on Educational Enrichment Programs
Varley, Pamela; Laidler-Kylander, NathalieCase HBS-KS1042-EThis case traces the evolution of thinking about, and the implementation of, performance assessment at one of Turkey's largest and most respected nonprofit organizations, the Educational Volunteers Foundation of Turkey (TEGV). TEGV delivers a broad array of educational enrichment programs to low income children across Turkey through a team of volunteers. In contrast to many non-governmental organizations (NGOs) across the world, which have adopte...Starting at €8.20
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Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy, Abridged
Varley, Pamela; Bowles, Hannah RileyCase HBS-KS1276-EEconomicsThis 9-page version of Seizing the Moment primarily differs from the original in omitting a 4-page section that describes the early, confusing stages of Myanmar's democratization process. Like the original, this leadership case is set in the spring of 2016 and gives students the chance to grapple with the difficult challenges confronting Myanmar's opposition leader, Aung San Suu Kyi, after a rapid turn of fortune took her, over a period of six ye...Starting at €8.20