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CEIBS Campus (C)
Söderblom S.; Nueno, PedroCase P-973-EService and Operations ManagementThis is a case on project management in a global context. The owner of the project is a sino-European joint venture. Behind the partners are the EU and the Shanghai Government. The funding for the project comes from donations and subsidies from the partners. The architect is a famous American firm (Pei Cobb Fred) that must work with the Chinese architect ECADI. Construction will have to take place in Pudong, Shanghai, with Chinese subcontractors....Starting at €5.74
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Red Star Furniture Group Co. LTD. (Spanish Version)
Palepu, Krishna G.; Nueno, PedroCase HBS-114S14EntrepreneurshipFundada en 1986, el Estrella Roja se había convertido en la principal tienda de departamento en China para los productos de mobiliario y equipamiento del hogar (baño, lámparas, textiles complementos, etc.). El modelo de negocio de Red Star era proporcionar un espacio adecuado para los vendedores (que alquilan el espacio) en buen centro comercial, un bien diseñado y equipado (estacionamiento, transporte, servicios) ubicados en zonas clave de creci...Starting at €8.20
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Israel at 70: Is it Possible to (re)Brand a Country
Ofek, Elie; Gulick, SarahCase HBS-519006-EMarketingIn the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country's brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry of Foreign Affairs as well as various Jewish organizations, were mainly aimed at "explaining" Israel's political position and convincing the world that the country was acting in a j...Starting at €8.20
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Israel at 70: Is it Possible to (re)Brand a Country, Teaching Note
Ofek, ElieTeaching Note HBS-519081-EMarketingTeaching note for case 519006.Starting at €0.00
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Tencent: Combining Technology and Culture, Teaching Note
Ofek, ElieTeaching Note HBS-521083-EMarketingTeaching note for case 521066.Starting at €0.00
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Tencent: Combining Technology and Culture
Ofek, Elie; Chan, Billy; Lau, DawnCase HBS-521066-EMarketingTencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural asset development. Specifically, the company had an opportunity to develop a media franchise that was rich in Chinese cultural elements and had the potential to turn into a blockbuster...Starting at €8.20
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Koita Foods
Applegate, Lynda M.; Ofek, Elie; Norris, MichaelCase HBS-819001-EEntrepreneurshipIn 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market.Starting at €8.20
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The Future of the Israeli Innovation Ecosystem (Spanish version)
Ofek, Elie; Eiran, MargotCase HBS-518S16EntrepreneurshipIn June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel's strong innovation track record and the country's reputation as the 'startup nation.' Despite the economic miracle the country had wrought since its founding, he knew he could not be complacent. On the one hand, in 2015 Israeli start-ups raised record-breaking amounts of venture capital, and exits for the year totaled over $8 Billion. On the ot...Starting at €8.20
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From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)
Ofek, Elie; Eiran, MargotCase HBS-517103-EMarketingIn June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel's strong innovation track record and the country's reputation as the "start-up nation." Despite the economic miracle the country had wrought since its founding, he knew he could not be complacent. On the one hand, in 2015 Israeli start-ups raised record-breaking amounts of venture capital, and exits for the year totaled over $8 billion. On the o...Starting at €8.20
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Huawei and the U.S.-China Trade War
Ofek, Elie; Masko, JohnCase HBS-520017-EEconomicsIn 2019, Chinese smartphone maker and telecommunications empire Huawei was preparing to launch its new flagship smartphone series, the Mate 30. After years of explosive growth, the previous 18 months had been a challenge for the company. In early 2018, Huawei's planned smartphone launch in the U.S. had failed due to pressure from regulators who cited concerns about the company facilitating Chinese spying. Over the following months, a trade war be...Starting at €8.20