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- Case
John Keells Hotels in Sri Lanka: Building Brand Architecture
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A028-EPublished: Jul 5, 2019Reviewed: Jul 5, 2019Format: PDFPages: 16Language: English - Case
Scanteak: The Making of Successors in a Family Firm (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19C001-EPublished: Mar 1, 2019Reviewed: Mar 1, 2019Format: PDFPages: 9Language: English - Case
Fengshou Crab Manor
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16M063-EPublished: Apr 18, 2016Reviewed: Apr 18, 2016Format: PDFPages: 10Language: English - Case
CPT: The Constant Hunt for Entrepreneurial Opportunities
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16M067-EPublished: Apr 21, 2016Reviewed: Apr 18, 2016Format: PDFPages: 8Language: English - Case
Testin: Partnering with Multinational Corporations
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17M127-EPublished: Aug 22, 2017Reviewed: Aug 22, 2017Format: PDFPages: 9Language: English - Case
51.com: Rise to the Top via Spin-Off
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16M078-EPublished: May 11, 2016Reviewed: May 11, 2016Format: PDFPages: 12Language: English - Case
Mahindra Rise: A Brand Architecture Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A077-EPublished: Feb 20, 2015Reviewed: Mar 19, 2015Format: PDFPages: 13Language: English - Case
Seijing Motor Corporation: Reposition or Extend the Pickup Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: PDFPages: 8Language: English - Case
Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: PDFPages: 16Language: English - Case
Branded Lifestyle Holdings Limited: Strategic Transformation in China
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18M114-EPublished: Aug 9, 2018Reviewed: Sep 4, 2018Format: PDFPages: 16Language: English