Default Category
- Case
John Keells Hotels in Sri Lanka: Building Brand Architecture
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A028-EPublished: Jul 5, 2019Reviewed: Jul 5, 2019Format: pdfPages: 16Language: English - Case
Mahindra Rise: A Brand Architecture Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A077-EPublished: Feb 20, 2015Reviewed: Mar 19, 2015Format: pdfPages: 13Language: English - Case
Seijing Motor Corporation: Reposition or Extend the Pickup Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: pdfPages: 8Language: English - Case
Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: pdfPages: 16Language: English - Case
Amar Chitra Katha: Changing the Brand with Changing Times
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A062-EPublished: Dec 19, 2012Reviewed: Dec 19, 2012Format: pdfPages: 14Language: English - Case
UFO Moviez: Flying in the Digital Cinemaspace in India
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16M051-EPublished: Apr 4, 2016Reviewed: Apr 4, 2016Format: pdfPages: 12Language: English - Case
PrettySecrets.com: Challenges of Selling Lingerie Online
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A051-EPublished: Dec 23, 2015Reviewed: Dec 23, 2015Format: pdfPages: 11Language: English - Case
Café Coffee Day: Brand Transformation through Repositioning
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A034-EPublished: Aug 19, 2016Reviewed: Aug 19, 2016Format: pdfPages: 16Language: English - Case
Pahalwan's: Need for a New Marketing Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A055-EPublished: Oct 1, 2014Reviewed: Oct 1, 2014Format: pdfPages: 7Language: English - Case
GreedyGame: Leveraging Online-Gaming for Brand Storytelling
Collection: Ivey Business School (Canada)Ref.: IVEY-9B21A008-EPublished: Mar 31, 2021Reviewed: Mar 31, 2021Format: pdfPages: 14Language: English