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Google: Antitrust Battles in India
Parul Gupta; Shruti GuptaCase IVEY-9B20M085-EStrategyIn addition to Google, LLC (Google) facing multiple litigations around the globe, India’s antitrust watchdog, the Competition Commission of India (CCI), had recently launched its own investigation into the company. This was not the first occasion of an antitrust probe being initiated against Google in international markets. The company had already paid an astonishing US$ 9 billion in fines for abusing Android’s dominant position in the smartphone...Starting at €8.20
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Ola (India): Building Customer Loyalty to App-Based Services
Nupur Krishna; Ritu Srivastava; Parul GuptaCase IVEY-9B20A064-EEntrepreneurship, Marketing, StrategyOla Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer’s first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competStarting at €8.20
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GE and the Industrial Internet
Lakhani, Karim R.; Iansiti, Marco; Herman, KerryCase HBS-614032-EService and Operations ManagementCEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients based on analytics of this data and information. The case considers the implications of such an initiative across all 6 of GE's business units, and how best and how quickly to execu...Starting at €8.20
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Bayern Munich in China
Lakhani, Karim R.; Schmidt, Sascha L.; Norris, Michael; Herman, KerryCase HBS-617025-EService and Operations ManagementIn 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fanbase?Starting at €8.20
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Bayern Munich in China, Teaching Note
Lakhani, Karim R.; Schmidt, Sascha L.Teaching Note HBS-619037-EService and Operations ManagementTeaching note for case 617025.Starting at €0.00
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Migros Turkey: Scaling Online Operations During COVID-19 (C)
Moreno, Antonio; Yucaoglu, GamzeCase HBS-621062-EService and Operations ManagementThe case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey's oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented surge in demand in online groceries. Between the first official case in Turkey in March and August, customers have flocked to online shopping and Migros' teams have been busy tryin...Starting at €5.74
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Freelancer, Ltd.
Stanton, Christopher; Lakhani, Karim R.; Hoffman, Jennifer L.; Hyun Paik, Jin; Cohodes, NinaCase HBS-820075-EKnowledge and CommunicationOver the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500 companies-including Microsoft, Samsung, and General Electric-embraced digital labor solutions, enterprise adoption lagged far behind smaller businesses and startups. Despite the promising potential b...Starting at €8.20
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GE and the Industrial Internet (Spanish version)
Lakhani, Karim R.; Iansiti, Marco; Herman, KerryCase HBS-618S05Service and Operations ManagementCEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients based on analytics of this data and information. The case considers the implications of such an initiative across all 6 of GE's business units, and how best and how quickly to execu...Starting at €8.20
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Aspiring Minds
Lakhani, Karim R.; Iansiti, Marco; Snively, ChristineCase HBS-616013-EStrategyBy 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning algorithms to evaluate the abilities of job seekers and provide feedback by measuring not only skills and knowledge, but also personality and behavior traits. Since its founding in ...Starting at €8.20
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ISRO: Explore Space or Exploit CubeSats
Choudhury, Prithwiraj; Khanna, Tarun; Lakhani, Karim R.; Tahilyani, RachnaCase HBS-617062-EService and Operations ManagementThe Indian Space Research Organization (ISRO) achieved global acclaim by launching successful missions to the moon and Mars at a fraction of the cost of prior Western missions. It is now faced with an important strategic dilemma-whether to continue exploring deep space in collaboration with NASA and other leading agencies, whether to leverage its infrastructure for societal uses, or whether to exploit a commercial opportunity related to launching...Starting at €8.20