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Hacia el Estanque Dorado (A)
Retsinas, Nicolas P.; Donovan, G.A.; Dai, Nancy Hua; Ginsburgh, JustinCase HBS-212S02FinanceLas empresas Rong-D deben decidir si se debe construir una urbanización de alto nivel de lujo en Chengdu, China. Datos demográficos son muy alentadores para este nuevo tipo de producto, pero existen numerosos, mercado, riesgos financieros y políticos culturales que deben evaluar antes de seguir adelante.Starting at €8.20
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Toward Golden Pond (A)
Retsinas, Nicolas P.; Donovan, G.A.; Dai, Nancy Hua; Ginsburgh, JustinCase HBS-210045-EFinanceThe Rong-D companies must decide whether to build a luxury senior housing development in Chengdu, China. Demographics are very encouraging for this new product type, but there are numerous cultural, market, financial and political risks that they must assess before moving forward.Starting at €8.20
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Toward Golden Pond (B)
Retsinas, Nicolas P.; Ginsburgh, Justin; Donovan, G.A.; Dai, Nancy HuaCase HBS-210046-EFinanceSupplements the A case. Provides an additional dilemma for the Rong-D companies with regard to building luxury senior housing in China.Starting at €5.74
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Expanding the Oral Care Group in India (Spanish version)
Quelch, John A.; Zalosh, AlisaCase HBS-412S27StrategyBrinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern oral-care products in India. Her boss, the VP of Marketing, believes her forecast is too conservative and suggests spending more money on promotions to boost sales by 30%. Patel must devel...Starting at €8.20
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Wendy Peterson (Spanish version)
Hill, Linda A.; Zalosh, AlisaCase HBS-915S09Leadership and People ManagementWendy Peterson was recently promoted to Vice President of Sales at the Plano, Texas, office of AccountBack, an accounting software and services company. To penetrate a perceived market niche, Peterson hires Fred (Xing) Wu, whose familiarity with and access to Chinese business leaders in Plano is valuable. Wu was born and raised in China, partly educated in the U.S., and immigrated to the U.S. in 2005. Within 12 months, he had signed his regional ...Starting at €8.20
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Chiaphua Group Vietnam
Retsinas, Nicolas P.; Shih-ta Chen, MichaelCase HBS-207090-EEconomicsAs part of its expansion and diversification strategy, the Chiaphua Group explored real estate investments in emerging markets. The Group was one of the largest privately held company groups based in Hong Kong, with international investments in a variety of manufacturing and property development. A family member, Raymond Cheng, had narrowed the list of potential markets to Singapore, Malaysia, Indonesia, and Vietnam. Notwithstanding a history of ...Starting at €8.20
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Toward Golden Pond (A) and (B), Teaching Note
Retsinas, Nicolas P.; James, Griffin H.Teaching Note HBS-210083-EFinanceTeaching Note for [210045] and [210046].Starting at €0.00
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Sino-Ocean Land: Responding to Change
Retsinas, Nicolas P.; Hu, Jeffrey; Xu, RunjiaoCase HBS-211107-EFinanceIn 2010, Sino-Ocean Land Holdings Limited was a highly successful, large real estate developer based in Beijing, China. Sino-Ocean Land had three main business segments-property development, property investment/management, and other real estate related businesses. From 2005-2009, the company focused on becoming a leading regional developer with a multiproduct offering. That strategy was successful, riding the wave of spectacular growth in the Chi...Starting at €8.20
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Cottle-Taylor: Expanding the Oral Care Group in India, Teaching Note
Quelch, John A.; Zalosh, AlisaTeaching Note HBS-4351-EMarketingTeaching Note for Product Number 4350Starting at €0.00