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PlayStation 2 de Sony (A)
Deshpande, Rohit; Schulman, Seth M.Case HBS-110S27MarketingA principios de 1999, el presidente de Sony Computer Entertainment, Inc., tuvo que determinar la estrategia apropiada de lanzamiento EE.UU. para el jugador de videojuegos de próxima generación, PlayStation 2 de Sony. A pesar del éxito de la Playstation1 original, nuevos competidores y un entorno de consumo incierto que el lanzamiento difícil. Un reescrito versión de un caso anterior.Starting at €8.20
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Godiva Japan: Think Local, Scale Global
Deshpande, Rohit; Cekin, Esel; Kanno, AkikoCase HBS-517056-EMarketingThis case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations, Godiva Japan had targeted a variety of demographic segments in different sales points, acquired new customers and created a moment of luxurious consumption for all ages. Accordingly, w...Starting at €8.20
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India's Amul: Keeping up with the Times, Teaching Note
Deshpande, Rohit; Khanna, Tarun; Arora, NamrataTeaching Note HBS-517105-EMarketingTeaching note for case 516116.Starting at €0.00
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Building Brand Infosys, Teaching Plan
Deshpande, RohitTeaching Note HBS-516018-EMarketingTeaching plan for case 513003.Starting at €0.00
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Cipla (Spanish version)
Deshpande, Rohit; Winig, LauraCase HBS-520S15MarketingThe head of Cipla, a $325-million-dollar Indian pharmaceutical company and seller of low-cost AIDS drugs to South Africa, must decide what to do about Cipla's future. With India poised to enforce international patents in only two years, much of Cipla's product line could become unsaleable (given that it is based on product patents protected in industrialized countries). Describes Cipla's role in forcing global pharmaceutical companies to lower th...Starting at €8.20
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Seeking Skills, Finding Barriers: Vocational Training in Punjab (Sequel)
Khwaja, Asim; Datla, AnjaniCase HBS-KS1262-EEconomicsSupplement to case KS1261. In March 2012, a flagship vocational program in Punjab, Pakistan-the Punjab Skills Development Fund (PSDF)-hit a roadblock. After months of planning, a pilot phase of training courses was launched in four of Punjab's poorest districts. The classes filled up, but the researchers in charge of evaluating PSDF's programs were worried. Earlier research indicated that a large portion of the target population-including a large...Starting at €8.20
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Paying to Improve Girls' Education: India's First Development Impact Bond
Datla, Anjani; Levy, DanCase HBS-KS1282-EEconomicsIn 2013, Educate Girls (an Indian nonprofit working to increase the number of girls enrolled and learning in school), partnered with Instiglio, a startup specializing in financial instruments for social programs in developing countries to create the first Development Impact Bond-a financial instrument similar to a Social Impact Bond. UBS Optimus, a Swiss foundation, agreed to act as the investor and the London-based Children's Investment Fund Fou...Starting at €8.20
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Women as Leaders: Lessons from Political Quotas in India Teaching Note
Pande, Rohini; Datla, AnjaniTeaching Note HBS-HKS764-EEconomicsTeaching Note for HKS763Starting at €0.00
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Primary Education in Pakistan: Show Me the Evidence
Datla, Anjani; Khwaja, AsimCase HBS-HKS772-EEconomicsThis case has two parts, a text-based case and a supplemental PowerPoint presentation. The case traces the evolution of an evidence-based research study on the education sector in Pakistan. In 2003, Atish (fictionalized character), a Pakistan-born, Harvard educated economist returns to his native Pakistan to help reform a lagging education system. But Atish unearths conflicting information on the state of education in his country. Despite large i...Starting at €8.20
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Shaping the Future of Solar Power: Climate Change, Industrial Policy and Free Trade (Part B)
Lawrence, Robert; Datla, AnjaniCase HBS-HKS780-EEconomics"Shaping the Future of Solar Power: Climate Change, Industrial Policy and Free Trade (Part B)," is the second of a two part case but may also be taught on its own. In May 2013, European Union Trade Commissioner, Karel De Gucht faced a career defining choice. Soon, he would have to announce a decision on the EU's biggest anti-dumping case, initiated by a group of European solar panel makers against Chinese manufacturers. De Gucht was aware that im...Starting at €8.20