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Kia Motors: Positioning and Growth Strategies in India
Nitin GuptaCase IVEY-9B21A009-EMarketingKia Motors India (Kia) had tasted success in India within a year of the launch of its product Seltos. Kia’s managing director and chief executive officer was quite happy with the sales figures for Seltos, the mid-sized sport utility vehicle (SUV) launched in August 2019, and was fairly confident that Kia’s compact SUV Sonet would follow the same path. Kia’s positioning strategies had worked very well thus far, and the company had been able to cul...Starting at €8.20
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Restructuring Mass Transit in Singapore (Abridged)
Gomez-Ibanez, Jose; Goh, BenjaminCase HBS-KS1246-EEconomicsIn July 2016, Singapore's Minister for Transport announced that Singapore Mass Rapid Transit Ltd (SMRT) had agreed to sell its trains, tracks, and other operating assets to the government for $1 billion. SMRT would continue to operate and maintain MRT services but as an "asset light" company with the government responsible for financing the assets needed and leasing them to the company. Five months later, Temasek Holdings, Singapore's sovereign w...Starting at €8.20
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Restructuring Mass Transit in Singapore (Abridged), Teaching Note
Gomez-Ibanez, JoseTeaching Note HBS-KS1247-EEconomicsTeaching note for case KS1246.Starting at €0.00
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Ho Chi Minh City
Gomez-Ibanez, Jose; Xuan Thanh, NguyenCase HBS-HKS115-EEconomicsIn March 2008 the People's Committee of Ho Chi Minh City, formerly known as Saigon, approved a revised master plan designed to guide the development of the city through the year 2025. Vietnam's economy had been growing at rates of 6 to 8 percent per year for nearly two decades, and much of that growth was located in its cities, and in Ho Chi Minh City in particular. Real estate prices were at all time highs, development pressures threatened the h...Starting at €8.20
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Vision Mumbai
Gomez-Ibanez, Jose; Masood, Sheikh ZahidCase HBS-HKS119-EEconomicsIn 2006 officials of the Municipal Corporation of Greater Mumbai and the State of Maharashtra were beginning to implement a plan to improve the economic fortunes of the city. Mumbai, formerly known as Bombay, was India's richest city, with wealth based on trade, finance and filmmaking. But the city was also famous for its enormous slums, terrible traffic congestion, and poor infrastructure. And while India's economy had been growing rapidly since...Starting at €8.20
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Ojek: Regulating Motorcycle Taxis in Jakarta
Gomez-Ibanez, Jose; Putri, AlifaCase HBS-KS1311-EEconomicsMotorcycles are by far the most popular form of motorized transportation in Indonesia, and are used to provide taxi-like service called ojek as well. In 2014, the two biggest providers of app-based, online booking and payment for conventional (four-wheel) taxis in Indonesia began to offer online booking and payment for motorcycle taxi rides as well. These services proved very popular, cutting sharply into the use and earnings of conventional moto...Starting at €8.20
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Ather Energy: Motivating India for Smart Electric Scooters
Nitin GuptaCase IVEY-9B20A013-EEntrepreneurship, MarketingIn June 2019, the Indian government's think tank, Niti Aayog, mandated that all new motorized two-wheelers with an engine capacity of up to 150 cubic centimetres (cc) would need to be electric-powered by 2025. The chief executive officer and co-founder of Ather Energy wholeheartedly supported this mandate, as his firm's objective was to develop India's first smart electric scooter. Despite his confidence in revolutionizing the concept of two-whee...Starting at €8.20
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Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCase IVEY-9B18A062-EMarketing, StrategyIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Starting at €8.20
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Yogyakarta Bus Terminal: The Private Provision of Municipal Infrastructure
Parikesit, Danang; Gomez-Ibanez, JoseCase HBS-HKS734-EEconomicsIn January 2009, Herry Zudianto the Mayor of Yogyakarta was reflecting on the apparent failure of his first effort to involve the private sector in the financing and provision of municipal infrastructure. Seven years earlier the City had awarded a 30-year concession to a local private company to build and operate an intercity bus terminal. Earlier that month, the company had sent the Mayor a letter announcing its intention to return the concessio...Starting at €8.20
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Ojek: Regulating Motorcycle Taxis in Jakarta, Teaching Note
Gomez-Ibanez, JoseTeaching Note HBS-KS1296-EEconomicsTeaching note for case KS1311.Starting at €0.00