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CoinOrb: An Initial Coin Offering to Launch Cryptocurrency Derivatives Exchange
Rand Low; Colette Southam; Matthew WinklerCase IVEY-W29722-EFinanceIn early March 2020, CoinOrb needed additional capital to build the minimum viable product for their cryptocurrency futures trading platform. Rather than raise additional equity, the company founders created an initial coin offering (ICO), a token sale that blockchain start-ups use to raise funds. CoinOrb planned to launch their ICO shortly after launching their platform in late 2020, but they first needed to prepare their white paper. How would ...Starting at €8.20
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Wyndham Destinations Asia Pacific: Acquisition and Appraisal of Resort Frontier Co. Ltd. and Management of Sundance Resort Club Japan
Colette Southam; Mike Raybould; Joshua Poi; Matthew WinklerCase IVEY-W25639-EFinance, StrategyOn July 8, 2019, Barry Robinson, president and managing director of International Operations for Wyndham Destinations Asia Pacific (Wyndham Destinations AP), and Liam Crawley, chief financial officer, were in receipt of a report provided by law firm Baker McKenzie’s Corporate Mergers and Acquisitions team. Wyndham Destinations AP was in the process of acquiring the privately held Resort Frontier Co. Ltd., the management company for Sundance Resor...Starting at €8.20
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Wyndham Destinations Asia Pacific: Acquisition and Appraisal of Resort Frontier Co. Ltd. and Management of Sundance Resort Club Japan- Teaching Note
Colette Southam; Mike Raybould; Joshua Poi; Matthew WinklerTeaching Note IVEY-W25640-EFinance, StrategyTeaching note for product W25639.Starting at €0.00
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Jimmy Choo
Keinan, Anat; Crener, SandrineCase HBS-515073-EMarketingJimmy Choo is a British luxury accessories brand, specializing in shoes, handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly acquired a sophisticated clientele. The brand's reputation as a celebrity favorite helped fuel its rapid international expansion and in the early 2010s Jimmy Choo had a store netwo...Starting at €8.20
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Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand
Keinan, Anat; Crener, Sandrine; Xu, Jing; Borgerson, Janet; Schroeder, Jonathan; Wu, ZhiyanCase HBS-517032-EMarketingThe case traces the birth of Shang Xia, a joint venture between the Herm s Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China's 5,000-year-old cultural heritage and leverage Chinese craftsmanship to design contemporary products. Describing the brand evolution over its first eight years of existence, the case allows for an exploration of the challenges associated wi...Starting at €8.20
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1436: The First Pure Chinese Luxury Fashion Brand
Keinan, Anat; Crener, Sandrine; Chang, Hannah H.Case HBS-517100-EMarketingThe case traces the birth of 1436, a new luxury brand specialized in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The brand name was inspired by the measurement of superfine baby cashmere fibre (14 micrometers in diameter and 36 millimeters in length). It is estimated that only 2 out of 1,000 grams ...Starting at €8.20