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Treks `n Rapids: Adventure Sports Tourism in India
Atul Arun Pathak; Sanjeev VarshneyCase IVEY-9B15M103-EEntrepreneurship, StrategyIn September 2014, the co-founder and director of Treks `n Rapids, a leading adventure sports tourism company in New Delhi, India, needs to re-evaluate the company strategy. The adventure sports tourism industry has tremendous potential for growth in India, largely due to the number of young professionals with disposable incomes and a desire for new experiences, and is witnessing increased demand from a variety of profitable customer segments, bo...Starting at €8.20
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Moonka Auto: Recruiting Salespeople
Atul Arun Pathak; Gyanesh MishraCase IVEY-9B16A033-EEntrepreneurship, Marketing, StrategyIn April 2016, the owner of Moonka Automobile, a two-wheeled vehicle dealership for Honda Motor Company Ltd., was facing some difficult decisions regarding recruitment for Moonka Automobile’s new branch in Jamshedpur, India. The owner wanted to improve the process for recruiting salespersons for this second branch. In addition to the constraints of a tight budget, limited managerial time and availability, and the need to complete the recruitment ...Starting at €8.20
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BharatAgri: Strategy of an Indian Agritech Startup
Aashish Argade; Atul Arun PathakCase IVEY-9B20M151-EEntrepreneurship, StrategyIn June 2019, the cofounders of BharatAgri, an Indian agritech (agricultural technology)-focused entrepreneurial venture, were reviewing their strategy. BharatAgri leveraged information technology to provide crop-management related advisory services to InStarting at €8.20
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CampusHash: Evolving Business Model of an Entrepreneurial Venture
Atul Arun Pathak; Saroj Kumar Pani; Anish AgarwalCase IVEY-9B19M098-EEntrepreneurship, StrategyIn January 2016, the three partners of CampusHash Technologies LLP (CampusHash), an Indian start-up focused on conducting software training programs, had to make some pressing strategic decisions. CampusHash’s revenues had not grown as expected and the paStarting at €8.20
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The Great East Japan Earthquake (F): Google Japan's Response and Recovery Efforts
Takeuchi, Hirotaka; Tanaka, Tomoharu; Krut, Kavi; Bishop, March; Bisutti, E. Kyle; Zalisk, AdamCase HBS-716474-EStrategyStarting at €5.74
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The Great East Japan Earthquake (H): Oisix's Recovery Efforts
Takeuchi, Hirotaka; Hanai, Azusa; Hanley, Mimi; Jackson, Brittani; Kao, Joanna; Landro, BlakeCase HBS-716476-EStrategyStarting at €8.20
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The Great East Japan Earthquake (J): You Home Clinic's Recovery Efforts
Takeuchi, Hirotaka; Yonekura, Akio; Bassani, Jonathan; Harreld, Chris; Zong, Alan; Stone, VictorCase HBS-716478-EStrategyStarting at €8.20
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The Great East Japan Earthquake (K): Oh!Guts!'s Recovery Efforts
Takeuchi, Hirotaka; Kure, Bunsho; Levine, Andrew; Park, Andrew; Selhorst, Bria; Zhou, AdelynCase HBS-716479-EStrategyStarting at €8.20
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Knowledge Creation at Eisai Co., Ltd.
Takeuchi, Hirotaka; Nonaka, Ikujiro; Yamazaki, MayukaCase HBS-711492-EStrategyEisai has used knowledge creation as the engine of growth for its operation in Japan and was wondering if it can be utilized on a global scale.Starting at €8.20
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Asahi Net: Bringing Innovation to Education
Takeuchi, HirotakaCase HBS-711498-EStrategyASAHI Net developed a cloud-based platform for higher education institutions to use in Japan and was wondering if that platform could be accepted in the U.S. as well.Starting at €8.20