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Zydus Wellness: Nutralite’s Marketing Twist
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilCase IVEY-9B19A009-EMarketingZydus Wellness Ltd. (Zydus), based in Ahmedabad, India, operated in the consumer goods sector, offering health and hygiene products and brands such as Sugar Free, Everyuth, Actilife, and Nutralite. Zydus promoted its Nutralite margarine brand mainly through television advertising. Its other communication strategies included digital marketing efforts and on-ground activities. Entering a market that was primarily dominated by Amul butter, Nutralite...Starting at €8.20
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Olympus and the Whistleblower President
Seijiro Takeshita; Christopher WilliamsCase IVEY-9B12M012-EStrategyThe newly appointed president and chief operating officer of Olympus Corporation of Japan was called to an emergency board meeting. The purpose of the meeting was to discuss governance issues regarding corporate mergers and acquisitions. However, it would be no ordinary meeting. Since assuming the role of president in April 2011, the president had discovered evidence of corporate fraud on a large scale. He had commissioned an external auditor rep...Starting at €8.20
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Tesco PLC: Strategy for India
Christopher Williams; Ramasastry ChandrasekharCase IVEY-9B14M096-EStrategyAs multinational enterprises expand operations in emerging economies, identifying and responding to unique marketing challenges may require strategy that focuses on local adaptation and global integration on a country by country basis. In March 2014, Tesco PLC (Tesco), the largest retailer in the United Kingdom and the third largest supermarket group in the world, has signed an agreement with Trent Hypermarkets, the retail division of the Tata Gr...Starting at €8.20
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Knowledge Creation at Eisai Co., Ltd.
Takeuchi, Hirotaka; Nonaka, Ikujiro; Yamazaki, MayukaCase HBS-711492-EStrategyEisai has used knowledge creation as the engine of growth for its operation in Japan and was wondering if it can be utilized on a global scale.Starting at €8.20
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Asahi Net: Bringing Innovation to Education
Takeuchi, HirotakaCase HBS-711498-EStrategyASAHI Net developed a cloud-based platform for higher education institutions to use in Japan and was wondering if that platform could be accepted in the U.S. as well.Starting at €8.20
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The Great East Japan Earthquake (D): Lawson's Response
Takeuchi, Hirotaka; Stone, Victor; Abughannam, Samer; D Incau, Sebastien; Driscoll, Jonathan; Hill, Katharine; Reynolds, JeffreyCase HBS-713441-EStrategySupplement for case 712480. CEO Niinami Takeshi (HBS '91) stared out his corner office window as the Tokyo skyscrapers swayed and the concrete trembled. He was in the midst of the largest seismic event to hit Japan in recorded history. Lawson's managers understood earthquake response. They had prior experience from the earthquakes in Kobe (1995), and Chuetsu (2007).Starting at €5.74
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The Great East Japan Earthquake (F): Google Japan's Response and Recovery Efforts
Takeuchi, Hirotaka; Tanaka, Tomoharu; Krut, Kavi; Bishop, March; Bisutti, E. Kyle; Zalisk, AdamCase HBS-716474-EStrategyStarting at €5.74
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The Great East Japan Earthquake (H): Oisix's Recovery Efforts
Takeuchi, Hirotaka; Hanai, Azusa; Hanley, Mimi; Jackson, Brittani; Kao, Joanna; Landro, BlakeCase HBS-716476-EStrategyStarting at €8.20
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The Great East Japan Earthquake (J): You Home Clinic's Recovery Efforts
Takeuchi, Hirotaka; Yonekura, Akio; Bassani, Jonathan; Harreld, Chris; Zong, Alan; Stone, VictorCase HBS-716478-EStrategyStarting at €8.20
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The Great East Japan Earthquake (K): Oh!Guts!'s Recovery Efforts
Takeuchi, Hirotaka; Kure, Bunsho; Levine, Andrew; Park, Andrew; Selhorst, Bria; Zhou, AdelynCase HBS-716479-EStrategyStarting at €8.20